Sous Chef

Magento to Shopify migration for nationally-loved cookware and homeware brand, Sous Chef

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Project Overview

With maximum business growth potential hampered by the company's existing custom eCommerce platform, Sous Chef were keen to migrate their entire sales operation to a more powerful, simpler system designed for global scale. In combination with a complete visual design overhaul, we led a responsive digital overhaul designed to platform the Sous Chef team to better operational efficiency and a radically improved customer experience.

In Numbers:

  • 4454

    Products exported from Magento

  • 312

    Collections imported

  • 523

    Articles migrated from Wordpress

  • 3

    Different collection templates

Design Summary

Sous Chef have a loyal customer base - and it was critical to the success of the project that the company's brand identity and trust capital was preserved as part of the redesign. We took a considerate, sensitive approach to a wholesale modernisation. We took an approach that was clean, minimal and customer-focused - flanking eCommerce best practices with aspirational, high-definition multimedia designed to encourage customer purchases across all device sizes.

Home Page

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Mobile design

The previous site wasn't responsive at all - and a large part of our mandate was to provide a full responsive redesign to ensure that the customer experience was exceptional across phone, tablet and desktop devices. We built custom mobile menus and layouts designed specifically to deliver a simple, sophisticated, sales-centric design in order to help serve customers as effectively as possible.

Technologies and providers

We make use of some of the Internet's most popular and powerful digital tools to help ambitious brands compete on the global stage.

  1. Logo 0024 Shopify Logo

    Shopify is the industry-leading eCommerce company and our eCommerce platform of choice. It's a sophisticated, powerful, cloud-based system that puts advanced sales tools in the hands of brands large and small.

  2. Logo 0014 Transportr

    Transportr makes creating, editing, managing and monitoring Shopify redirects hassle free. It's a key tool for successful launches, relaunches and site restructures.

  3. Logo 0004 Feefo Logo Greyyellow

    Feefo is a highly-established trust service designed to put the voice of the product reviews community at the heart of product sales online. The platform allows customers to find out the public's opinion on a product or service and is a powerful weapon in the sales arsenal.

  4. Logo 0013 Bing Shopping

    Bing Shopping is a products search and discovery service that helps save time by bringing products from multiple sellers together on a single website. It uses the power of Bing to show product results–including photos and product details.

  5. Logo 0015 Google Shopping Logo

    Google Shopping is a Google service which allows users to search for products on online shopping websites and compare prices between different vendors.

  6. Logo 0007 Klevu Logo Black

    Klevu is an instant site search solution for eCommerce stores. It's self professed as the most advanced self-learning site search technology for online stores.

  7. Logo 0020 Mail Chimp Logo

    Mailchimp is a marketing automation platform that helps businesses share email and ad campaigns with clients, customers, and other interested parties.