A creative overhaul that's packed with custom features for Billionaire Boys Club.

Shopify Partner

Project Overview

Billionaire Boys Club is the official streetwear label of distinguished musician Pharrell Williams and iconic Bathing Ape founder, Nigo. With international cult status, the brand applies artful creativity across subverted collections of clothing, accessories and collaborations. By Association Only was engaged as creative lead on the digital overhaul the European arm of the brand. Our shared philosophy of boundary-pushing design resulted in an unorthodox eCommerce destination worthy of the Billionaire Boys Club mantra “wealth is of the heart and mind, not of the pocket”.

Home

A bold design for a unique fashion label. The Billionaire Boys Club website unites traditional eCommerce best practises with unique layouts for their rich content library.

Collection

With advanced layout options and the inclusion of featured products and advertorial banners that are inline amongst the collections product cards, this collection page really works hard for the business.

Product

A minimal and focussed layout that uses large product imagery to draw attention to the quality and unique design touches of the brands catalogue of products.

EU Sounds

Offering a unique, almost 'silo'd micro-site' experience, the EU Sounds section of the website houses the brands eclectic mix tapes offering.

Lookbooks

Important to all seasonal fashion brands, we created a unique area of the Shopify Plus website to house the brands legacy and upcoming collection lookbooks.