The company creates world-leading inflatable paddleboards and premium outdoor kit with the aim of enabling and inspiring adventures.
Retailing in over 60 countries worldwide, Red Paddle is loved by extreme watersport enthusiasts, families, SUP schools and more.
The Red International Development Centre, or ideas factory, is run by a team of passionate paddle boarders all involved in the development of the company.
Red Paddle’s robust quality control system means that the brand doesn’t offer boards until the team is entirely satisfied with how they look, feel and perform, resulting in an incredible 0.02 per cent return rate.
Red Paddle approached By Association Only to elevate its online presence to reflect the quality of its industry-leading watersports products as well as upgrade to Shopify 2.0.
The company also wanted to make its technically detailed product descriptions more digestible, improve its navigation and introduce larger images that demonstrate the inspirational Red Paddle lifestyle.
Enhancing the site’s speed and security was also a priority.
New store features and enhancements
UX improvements
Enhanced flexibility for content creation
Streamlined use of apps
Tech integrations & optimisations
New app integrations
Content curation templates
Internationalisation in new market
Upsell features
Utilisation of Shopify markets
Digital marketing
Ongoing retainer
Product recommendations and bundles to increase sales
Inclusion of customer reviews to increase brand authority
Redesigned page templates to improve conversion funnel
Improved SEO performance metrics and site speed
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