Susanne Kaufmann

An elegant, minimal yet dynamic design aesthetic for European cosmetics brand Susanne Kaufmann.

Shopify Partner
Susanne Kauffmann Banner

Project Overview

As a pioneer in clean beauty, the Susanne Kaufmann brand brings together the power of nature, organic ingredients and sustainability to deliver products that are “Naturally uncompromising and consistently effective.” In 2021, BAO delivered two new Shopify Plus stores, with a migration from the legacy Umbraco platform. The key objectives of the project, aside from solving their technology dependencies, were to significantly improve the UI and UX with an overarching ambition to directly influence the revenue through their digital channel.

In Numbers:

  • 2

    International stores

  • 8

    BAO team members

  • 5+

    Industry awards


Susanne Kaufmann Home


Susanne Kaufmann Plp


Susanne Kaufmann Pdp


Susanne Kaufmann Journal


Susanne Kaufmann Our Philosophy

Push Bag

Susanne Kaufmann Push Bag

Mobile Design