As a pioneer in clean beauty, the Susanne Kaufmann brand brings together the power of nature, organic ingredients and sustainability to deliver products that are “Naturally uncompromising and consistently effective.” In 2021, BAO delivered two new Shopify Plus stores, with a migration from the legacy Umbraco platform. The key objectives of the project, aside from solving their technology dependencies, were to significantly improve the UI and UX with an overarching ambition to directly influence the revenue through their digital channel.