Having spent years running a revolutionary skin clinic for patients with severe atopic eczema, Al-Khafaji opened the Avicenna clinic and dispensary in Sussex, England, in 1998.
There, he treats patients using ointments and creams handmade on-site. Dermatology M was launched in 2020 following global demand for these treatments.
Today, the brand continues to remedy skin conditions such as acne, eczema, psoriasis, and rosacea, using creams, ointments, lotions and tinctures formulated using raw herbs and natural ingredients.
By Association Only worked with Dermatology M to design and build its first ecommerce website, creating a bespoke Shopify theme.
Conversion rate optimisation
A/B testing
UX design
New store features & enhancements
Tech integrations & optimisations
An understated and chic aesthetic for European cosmetics brand Susanne Kaufmann.
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