The name, Saloni, means beautiful in Sanskrit – a reflection of Lodha’s desire to create beautiful pieces using vibrant colours.
The brand’s signature shapes, textiles and custom prints are inspired by Lodha’s childhood in India and life lived between Hong Kong, Seoul, London and Bangkok.
Carefully crafted to be collected and cherished over time, each look is designed to be worn seamlessly from day to night, casual to formal.
Pieces are stocked in premium stores including Saks Fifth Avenue, Bergdorf Goodman and Net-a-Porter.
An existing Shopify merchant, Saloni approached By Association Only to reimagine its website to mirror the brand’s bold and distinctive designs whilst allowing the garments to speak for themselves.
Its blog, Saloni World, played a huge role in informing the editorially-led aesthetic, with a focus on dynamic content, flexibility, and ease of use for the merchant.
We also created a custom solution for translating sizes per location, introduced a new checkout, and simplified the preorder process.
New store features and enhancements
Enhanced flexibility for content creation
UX improvements
New app integrations
Tech integrations and optimisations
Built-in controls to show/hide content for specific territories
Upsell features
Improvement of product data management
Globale checkout integration
Streamlined use of apps
Digital marketing
Conversion rate optimisation
Store switcher
Utilisation of Shopify markets
Retained services
Internationalisation of stores
Strategic loyalty programme
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