Case Studies / Lumene
Design revolution and migration from Salesforce to Shopify Plus for Nordic beauty brand Lumene
Lumene is recognised worldwide for its use of Finnish water, which is amongst the purest in the world, as well as wildcrafted Nordic ingredients including berries, seeds, plants tree saps and mushrooms.
All have evolved over thousands of years to survive unbroken winter darkness followed by months of continuous summer sun. It’s this sunlight that gives the ingredients their potent natural actives.
Lumene approached By Association Only to migrate its existing store from Salesforce to Shopify.
The brand also wanted to design a new serene site that reflects its Nordic love of the environment and tells the story of its natural ingredients.
UX improvements
Upsell features
Enhanced flexibility for content creation
Improvement of product data management
Content curation templates
Conversion rate optimisation
Heavily customised add-to-cart system
Complex bundle builder system
New store features & enhancements
Core performance reviews
Product recommendations and bundles to increase sales
Improved SEO performance metrics and site speed
Strategic loyalty programme
Tech integrations & optimisations
Unisex handling
Streamlined use of apps
Jessica Taxell, Commercial Director
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