Wild Nutrition

A pivotal design revolution that repositioned Wild Nutrition as the leader in subscription-focused wellness.

Shopify Partner
Wild Nutrition Cover Image

Project Overview

As a certified B-Corp brand, Wild Nutrition maintains unwavering commitment to their mission of “transforming lives through better nutrition”. Formulating science-backed and all organic supplements that are wrapped in a warm and informative brand experience. Briefed with translating the brand’s principles into sensitive UX and amplifying conversion rates, BAO undertook a deep and collaborative design discovery. The results were an all encompassing user journey that effortlessly blends subscription convenience, compelling loyalty incentives and online nutritionist consultations.

In Numbers:

  • 32

    Pages designed

  • 5

    International stores

  • 9

    BAO team members

  • 200+

    Content metafields

Growth Programme Overview

Post site launch, the Wild Nutrition team shared their ambitions with our dedicated growth strategists who delved into the detail of the business to unearth a foundation of analytical data. This formed the basis of a strategic roadmap, delivering feature developments, UX enhancements and tech-stack evolution against mutual milestones and KPI’s. In working as an integrated part of the Wild Nutrition team, the BAO Growth strategists drive a cyclical process of analysis, testing and development to continuously improve commercial results — especially around subscriptions, where BAO expertise has successfully amplified this key revenue channel for Wild Nutrition.


Wild Nutrition Home


Wild Nutrition Collection


Wild Nutrition Product


Wild Nutrition Journal


Wild Nutrition Article

Mobile Design

With more than 65% of the site's traffic coming from mobile sources, it was critical to make sure that the brand experience was seamless on mobile and tablet devices - not just desktop.

Technologies and Providers

Wild Nutrition extend their functionality and services by leveraging a number of Shopify-connected technologies.

  1. Logo 0041 Shopify Plus Black Small

    Shopify Plus is an industrial-grade eCommerce platform, designed to provide a platform for ambitious, high-volume merchants operating in an international marketplace.

  2. Logo 0032 Re Charge Black Small

    ReCharge builds a community of subscribed customers, forging long-term relationships built on low-friction purchases. Incentivising loyalty and engagement, ReCharge offers convenience and scalable flexibility for your customer.

  3. Logo 0031 Loyalty Lion Black Small

    LoyaltyLion supports eCommerce growth by connecting marketing strategies. Providing meaningful customer interactions through points-based incentives and reward programmes.

  4. Logo 0039 Klaviyo Black Small

    Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.

  5. Logo 0040 Gorgias Black Small

    Gorgias is the premier multichannel eCommerce help desk app. Integrating with a host of platforms, Gorgias allows merchants to centralise tickets in one location when supporting and selling to customers via live chat, text & social channels.

  6. Logo 0007 Klevu Logo Small

    Klevu is an Ai-powered smart search integration solution for eCommerce stores. Providing customers with tailored recommendations, merchandising and personalisation from a self-learning engine.