We are a specialist ecommerce agency focused on delivering high-impact, high-value Shopify experiences for ambitious online merchants working in premium sectors.
With a focus on providing specialist ecommerce insight and consultancy, BAO delivers both isolated design projects and full-stack Shopify Plus development projects.
The agency was founded in 2010 and has a long and established track record in delivering successful digital projects for clients of all sizes. BAO specialises in design for the luxury, fashion, lifestyle and cosmetics sectors.
In addition to providing Shopify specific design and development services, BAO also provides on-going strategy and marketing services and delivers packages of work that combine all of these components in the form of on-going retained services.
Our inherent belief is that ecommerce can be both highly creative and commercially performant. As the world’s most design-led Shopify Plus agency, we meet brand’s at the intersection between form and function, delivering award winning work that is both on-brand and conversion focused. We blend progressive creativity with considered UX and UI rendering original “one-off” concepts that set our clients apart.
Proactive strategy underpins everything we do. Whether applied to a redesign project or engaged in retained services, our extensively experienced team of strategists crafts bespoke solutions, tailored to our merchant’s specific ambitions. In an ever-evolving digital landscape BAO delivers results-focussed strategies that pivot and evolve to help accomplish significant measurable results.
Performance requires balance and the artful engagement of focused expertise. At BAO we measure everything we do against this philosophy – whether it be site speed, conversion rate, average order value or our very own performance as your agency. We are only as good as our last project, so relentlessly strive to raise the bar through a holistic approach to deliver unrivalled and universally recognised results.
By Association Only is distinctly “merchant first”. This does not mean we are “yes” people or head nodders. We are the sum of our parts, made-up of genuine, personable and talented people forming a team of passionate ecommerce experts. Ultimately, we deliver digital products, but what sets us apart is how we do it. We pride ourselves on best-in-class service that helps to build meaningful long-term relationships that matter.
We believe in simple answers to complex questions. Our team of technically esteemed developers applies extensive back-end experience to create elegant solutions that push the boundaries of ecommerce. Our belief that anything is possible on Shopify manifests itself in customised innovation for our client’s unique functional ambitions. BAO is credited with architecting the most involved applications, processes and solutions that result in game-changing experiences for your customers.
Year
Site name
Recognition
P448
2024
CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award
Outsiders Store
2023
CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award
Lumene
2023
CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award
Astrid & Miyu
2023
Awwwards Mobile Excellence, Awards Honourable Mention, CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award
Roland Mouret
2022
Awwwards Mobile Excellence, Awards Honourable Mention
Self-Portrait
2022
The Ecommerce Awards Nominee, Awwwards Mobile Excellence, Awards Honourable Mention
Agency of the Year
2021
Nominated for Awwwards agency of the year
Cubitts
2021
Awwwards Site of the Day, Awwwards Mobile Excellence, ecom.design, Site Inspire
ThruDark
2021
Awwwards Mobile Excellence, Awards Honourable Mention
Susanne Kaufmann
2021
Awwwards Mobile Excellence, Awards Honourable Mention, CSSDA UI of the Day, CSSDA UX of the Day, CSSDA Innovation Award
Gozney
2020
Awwwards Mobile Excellence, eComm.design, CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day
Dermatology M
2020
CSSDA Special Kudos, CSSDA Innovation Award, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention, eComm.design
Rejina Pyo
2019
CSSDA Site of the Day, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards Honourable Mention, eComm.design
Carat London
2018
CSSDA Special Kudos, CSSDA UI of the Day, CSSDA UX of the Day, Awwwards
Train Body Brain
2018
Awwwards, eComm.Design, The Best Designs, Css Lite
Giulio
2018
CSS Design Awards, Awwwards, Google Mobile Excellence Awards, eComm.Design
Anna
2018
Awwwards, eComm.Design
Shopskin
2016
Awwwards, The Best Designs, Site Inspire, Creative Pool Annual Winner, eComm.Design
Maravilo
2016
Site Inspire, The Best Designs
Pyropet
2016
Awwwards, The Best Designs, Mindsparkle Magazine, ecomm.design
Crepslocker
2016
Awwwards, CSS Design Awards, The Best Designs
Vaara
2016
National Digital Awards, Awwwards, Site Inspire
Yumler
2016
ecomm.design, Awwwards, The Best Designs, Site Inspire, Creative Pool Annual
Paul Valentine
2016
Awwwards, Awwwards Ecomm of the Year Nominee
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Award-winning Shopify 2.0 theme build and migration. Features include augmented reality, a frame finder and a unique prescription solution.
A design revolution and Shopify 2.0 build project for the industry leading product team at Joseph Joseph.
Design elevation and Shopify 2.0 upgrade for Bremont, the iconic British watch brand.
WooCommerce migration with an immersive, content-rich design concept for technical outerwear brand ThruDark.
Salesforce CC to Shopify Plus migration for British accessories brand.
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