Having spent much of her life travelling and living in different cities, Nam wanted to shake up the traditional jewellery purchasing experience and offer unusual pieces sold in an engaging way – not from under a glass counter by someone in a uniform.
Today, Astrid & Miyu has an in-house styling team that helps customers develop their personal style both in-store and online, as well as through its social media channels and newsletters.
Astrid & Miyu commissioned By Association Only to migrate its store to Shopify 2.0. We also designed and developed a site that allows for and promotes personalisation – such as the engraving of pieces – as well as the opportunity to build your own jewellery sets.
Smoother product data management and increased flexibility of content were also important aspects of the brief.
New store features and enhancements
UX improvements
Enhanced flexibility for content creation
Streamlined use of apps
Internationalisation of stores
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A sophisticated design revolution and migration to Shopify 2.0 for British jewellery brand Astrid & Miyu
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