A reimagined design vision and migration project from Magento to Shopify Plus for Emilia Wickstead.
Renowned for a rare and effortless sophistication, Emilia Wickstead sought a flagship site that seamlessly blends ultra minimal design with a clean and simple eCommerce experience. Distilling the site to only carefully executed essentials created room for immersive scale imagery and focused attention on discoverable details, such as on-hover product card video and seamless integration of selectable made-to-order options. The outcome balances exquisite taste levels with commercial acumen, assuring an unmistakable experience, whether in-store, supported by Shopify POS, or online in the serene Emilia Wickstead world.
BAO team members
“By Association Only were a real pleasure to work with, they understood the Emilia Wickstead brand vision and combined it with eCommerce expertise which resulted in a stand-out site that performs”Liz Rawlinson - eCommerce Consultant representing Emilia Wickstead
Technologies and Providers
Emilia Wickstead run a lightweight number of Shopify connected technologies to maintain fast site speed whilst introducing key enhancements to their user journey.
Shopify is a Canadian eCommerce company and our eCommerce platform of choice. It's a sophisticated, powerful, cloud-based system that puts advanced sales tools in the hands of brands large and small.
Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.