Emilia Wickstead

A reimagined design vision and migration project from Magento to Shopify Plus for Emilia Wickstead.

Shopify Partner
Emilia Wickstead Cover

Project Overview

Renowned for a rare and effortless sophistication, Emilia Wickstead sought a flagship site that seamlessly blends ultra minimal design with a clean and simple eCommerce experience. Distilling the site to only carefully executed essentials created room for immersive scale imagery and focused attention on discoverable details, such as on-hover product card video and seamless integration of selectable made-to-order options. The outcome balances exquisite taste levels with commercial acumen, assuring an unmistakable experience, whether in-store, supported by Shopify POS, or online in the serene Emilia Wickstead world.

In Numbers:

  • 1

    In-store POS

  • 12

    BAO team members

  • 2000+

    Products Migrated


Emilia Wickstead Home


Emilia Wickstead Collection


Emilia Wickstead Product


Emilia Wickstead Journal


Emilia Wickstead Menu

Push Bag

Emilia Wickstead Push Cart

Mobile Design

“By Association Only were a real pleasure to work with, they understood the Emilia Wickstead brand vision and combined it with eCommerce expertise which resulted in a stand-out site that performs”

Liz Rawlinson - eCommerce Consultant representing Emilia Wickstead

Technologies and Providers

Emilia Wickstead run a lightweight number of Shopify connected technologies to maintain fast site speed whilst introducing key enhancements to their user journey.

  1. Logo 0042 Shopify Black Small

    Shopify is a Canadian eCommerce company and our eCommerce platform of choice. It's a sophisticated, powerful, cloud-based system that puts advanced sales tools in the hands of brands large and small.

  2. Logo 0039 Klaviyo Black Small

    Klaviyo is a sophisticated one-stop email marketing platform that creates relevant customer experiences by listening, analysing and acting on consumer data. Delivering targeted user journeys across email and other owned channels.