Design revolution & migration from WooCommerce to Shopify Plus for the iconic British luggage house.

Shopify Partner
Globe Trotter Cover 1

Project Overview

When Globe-Trotter approached BAO we were excited to work with an archetypal brand that has collaborated with the likes of James Bond, Hermes, Gucci, Paul Smith and British Airway since its inception in 1889. The project spearheaded a pivotal moment in the brand’s illustrious history, working alongside a prestigious branding consultancy to inform our elegant and seamless application of the reimagined brand guidelines. As a design revolution project our creative team poured over the slightest micro interactions, dynamic layouts and functional translation of the brand DNA - crafting the evocative spirit of international adventure into a captivating user journey and experience.

In Numbers:

  • 4

    Stakeholder partners

  • 21

    Bespoke page templates

  • 11

    BAO team members

  • 1

    Mobile excellence award


Globetrotter Home


Globetrotter Collection


Globetrotter Pdp


Globetrotter Product Perso

Push Bag

Globetrotter Push Bag

Mobile Design