Favouring feelings over fads, the company crafts pieces that transcend trends and encourage self-expression, constantly looking at fashion from new perspectives.
As well as a commitment to using the finest craftsmanship, P448 champions ecologically friendly materials – including recycled, regenerative and bio‑based fabrics and fibres – and sustainable processes.
P448 approached By Association Only to elevate the brand’s digital presence and create a modern aesthetic.
The shoe maker wanted its site to mirror P448’s ethos for breaking the barriers of fashion, with a unique, diverse and uncommon design that is still unquestionably functional and aligns with its physical stores.
Increasing brand awareness through story-telling was also an essential part of the brief, with a flexible homepage structure to offer innovative editorial and shoppable modules, with animations and interactive components playing key roles.
Consolidating the existing tech stack was also important to the brand.
New store features and enhancements
UX improvements
Enhanced flexibility for content creation
Streamlined use of apps
Tech integrations & optimisations
Improvement of product data management
Content curation templates
Internationalisation of stores
Conversion rate optimisation
Retained services
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