The Cambridge Satchel Company
Major technology & operations overhaul resulting in a platform migration from Demandware to Shopify Plus
Tied to expensive legacy systems, but with a keen eye on modernising their technology stack, The Cambridge Satchel Company engaged us to review their entire digital sales operation. In collaboration with the Cambridge Satchel team, we spearheaded a major platform change from Demandware to the Shopify Plus platform, factoring in four currencies and a tight, custom integration with their mission-critical middleware technology.
Shopify instances for various key marketing territories.
Weeks to launch from project commencement.
Members of the BAO team involved.
Day remaining - deadline successfully met.
Bag / Cart Page
Unique elements of the website bespoke to the Cambridge Satchel Company project.
AJAX push cart
A dynamic push cart that could include information on custom personalisation that a user could add to their satchel. Using Shopify Plus enabled us to incorporate this information into the checkout flow for an elevated experience.
Given the large volume of products, categories and ancillary branded content available, it was important the site was easily navigable.
Mixing in lifestyle and still-life photography with standard pack-shots on collection / category pages offers the opportunity to seed brand DNA into the often sterile e-commerce flow.
We have recently migrated from Demandware to Shopify Plus and selected BAO as our design and integration agency. BAO impressed us from the start with their speedy grasp of our business needs and very thorough knowledge of Shopify Plus. They were under pressure to deliver 4 new Shopify stores for us within a very short time period. Not only did they achieve this but actually had the sites ready a day before the go live date. The project itself was complex and during the project we faced a number of business challenges, BAO went above and beyond to help our business come up with workable solutions. We are delighted with the new sites and would not hesitate to recommend BAO.Clare Dixey - Global Head of e-Commerce
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