Outsiders Store was founded in Manchester, England, in 2017. The brand sells fashion-forward men's and women's outdoor clothing, accessories and footwear as well as a selection of camping equipment.
With shops on Liverpool’s Slater Street and at Coal Drops Yard in London, Outsiders Store sources versatile, durable and functional gear that’s designed to last.
Tom Kray founded Finisterre in 2003 having designed an innovative fleece from a flat above a surf shop.
Today, from its cliff top workshop in St. Agnes in Cornwall, UK, the brand continues to create functional and sustainable products for those who share the love of the sea.
Each product is designed to be both functional and sustainable with an understated style.
Standout store features:
Lifestyle imagery
Close up imagery to show product details
Related products
Quick add-to-bag functionality
Clear product details
New arrivals section
Simple navigation
Clear benefits listed
Clear delivery times
Sticky navigation bar
Size guide
Delivery and offer information on the notification bar
Materials science company Pangaia is the brainchild of Miroslava Duma, who created the brand in 2018.
Pangaia makes everyday fashion garments from lab-grown, bio-engineered, regenerative materials and aims to design an earth positive business model where its products are better for the planet than if they did not exist.
“Each piece is born from science and purpose, each solving an environmental problem of the industry,” says the brand.
Standout store features:
Clear mission statement on homepage
Environmental impact of buying product diagram
Lifestyle imagery
Cut out imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed
Clear delivery times
Sticky navigation bar
Size guide
Delivery and offer information on the notification bar
High-performance outerwear brand ThruDark was created by Louis Tinsley and Anthony “Staz” Stazicker, who met in the line of duty.
Having served in the military for 14 years and endured some of the world’s most arduous environments, the pair couldn’t be better experienced to design the best clothing and equipment for demanding circumstances.
ThruDark offers products for a broad spectrum of climates from freezing tundra, humid jungles, to searing deserts. All garments are manufactured to the highest standards using world-leading fabrics.
Standout store features:
Military theme
Lifestyle imagery
Cut out imagery to show product details
Zoom functionality
“Made in” information
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed with graphics
Clear delivery times
Transparent navigation bar
Size guide
Fit guide
Customer reviews
Delivery and offer information on the notification bar
Brothers Roy and Ryan Seiders have always had a passion for the outdoors – they grew up hunting and fishing with their father, but the coolers they’d bring with them on trips always fell short.
So in 2006, Yeti was born with a simple mission: to build a cooler for the serious outdoor enthusiast that can take abuse out in the field or on the water. One that ultimately won’t break.
Yeti now sells a whole range of equipment including coolers, drinkware, chairs, dog accessories and more.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Very clear measurements and specs
Clear benefits carousel
Product FAQs
Free delivery barometer
Sticky navigation bar
Customer reviews
Delivery and offer information on the notification bar
25-year-old brand Mac in a Sac produces packable performance outerwear for life on the go.
With a history of designing high performance waterproofs Mac in a Sac’s parent company Target Dry Ltd wanted to create a high performance jacket in packable form – so Mac in a Sac was born.
The first generation Mac In A Sac became a globally popular product, found in weekend, hiking and school bags all over the world.
Standout store features:
Cart graphic in style of Mac in a Sac
Lifestyle imagery
Close up imagery to show product details
Quick add-to-bag functionality
Really clear product details with graphics
Clear benefits listed with graphics
Sticky navigation bar
Size guide
Customer reviews
Fit, performance and value barometer
Delivery and offer information on the notification bar
Husband and wife duo Richard and Alexa Sutcliffe birthed Passenger Clothing 2012.
Based in The New Forest, the fast-growing clothing company sells pieces designed to be born off grid – when wandering, travelling, and in the elements amongst nature.
“Stories of escapism are woven into the fabric of our products and each design tells a different one,” says the brand. “The smell of a campfire on a beanie or the sweat-stain on a favourite T-shirt.”
Standout store features:
Lifestyle imagery
Close up imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Extremely detailed product descriptions
Clear benefits listed with graphics
Recycled symbol
Customer product images
Bundle offers
Sticky navigation bar
Size guide
Customer reviews
Quality and fit score barometer
Delivery and offer information on the notification bar
The Spen Valley town of Heckmondwike in Yorkshire, UK, is home to outdoor brand TOG24.
Established by Donald Ward in 1958, the former millwright spent years repairing looms before starting up his own business producing footwear. Sports bags and football kits followed not long after.
2023 sees TOG24 sell waterproofs and fleeces from over 60 outlet stores across Britain and Ireland with a focus on “truth over glory everyday”– the “true” outdoors everybody can be involved with, like walking to the pub.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Clear benefits listed with graphics
Clear delivery times
Share on social media
Size guide
Customer reviews
Delivery and offer information on the notification bar
Davis Smith started Cotopaxi from Salt Lake City in Utah, USA, in 2014.
The brand was named after one of the world's highest active volcanos, Cotopaxi, after Smith spent time living in South America before returning to Utah in 2014.
Cotopaxi dedicates at least one per cent of its revenue to the Cotopaxi Foundation, which supports nonprofits including the International Rescue Committee (IRC) and United to Beat Malaria.
Standout store features:
Extensive factory information
Accessibility adjustments feature
Lifestyle imagery
Close up imagery to show product details
Related products
Clear product details
Zoom into product functionality
Clear benefits listed with graphics
Sticky navigation bar
Size guide
Customer reviews
Clear delivery times
Delivery and offer information on the notification bar
Norwegian brand Jöttnar was launched by former Royal Marine commandos Tommy Kelly and Steve Howarth in 2013.
The company makes clothing for all kinds of adventures – including climbing and skiing – crafted using new fabric technology and construction techniques.
Jöttnar’s gear is used and trusted by outdoor professionals such as mountain rescue teams, expeditions, specialist military units and professional athletes.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
Clear product details
Design and construction information
Technical data
Clear benefits listed
Clear delivery times
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Recommended products
Fabric care guides
Video content
Klarna payments
Journal
Inspiration section
Editorial style layout
Klarna payments
Full-page imagery
About By Association Only
By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.
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