Retailers will struggle to convince consumers to part with their cash if they don’t have the most premium and seamless experience possible, all from the comfort of their home.
A meticulously and cleverly designed website will not only showcase a brand’s products in a descriptive and sophisticated way but will also quietly and confidently convey the brand’s values and story.
Here are six of the best high-end women's fashion brands that have done just that using the Shopify platform.
Premium womenswear label Self-Portrait was established by Central Saint Martins graduate Han Chong in 2013. The brand aims to create beautiful clothes for women that stand the test of time.
As well as its online store, the brand is represented in over 350 of the world's most prestigious retailers including Net-A-Porter, Matchesfashion.com and Selfridges.
Self-Portrait believes in empowering and celebrating the women wearing its clothes by making pieces that are both feminine and functional.
There are a host of reasons why Self Portrait’s website is a winner. Here are just a few:
Read the full case study here.
Victoria Beckham founded her namesake label in 2008 following a career in the music industry and a lifelong obsession with fashion.
Today, as well as its London atelier, offices and Mayfair store, Victoria Beckham is carried in 250 stores in 53 countries globally. Sister brand Victoria Beckham Beauty was launched in 2019.
Inspired by Beckham’s personal style, the label designs expertly cut tailoring, dresses and denim in unusual prints, unexpected colour palettes and premium materials. Leather goods, eyewear and footwear collections are also available.
There is no doubt that the Victoria Beckham store is polished and premium. Here are some other reasons why we rate it:
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Elin Kling and Karl Lindman established Totême in Stockholm in 2014.
Renowned for its Swedish simplicity, the label explores the appeal of a modern uniform – strong and considered looks, defined by distinct silhouettes, clean cuts and elevated fabrics.
Pieces are subtly refined and tweaked over time for a well-curated wardrobe that transcends trends.
Toteme’s website is striking thanks to its on-brand, grid-based design. Other aspects that get the thumbs up include:
New York fashion label The Frankie Shop was established in 2014 by Gaelle Drevet. It now has a sister store in Paris as well as a huge online presence.
A must-visit in each of its cities, The Frankie Shop sells stylish, minimalist clothing at less than premium prices.
The brand’s online store hosts a coveted curation of exclusive pieces from designers including Ganni, Rachel Comey, and Caron Callahan, as well as hard-to-find garments from around the globe.
We love the website’s minimal, austere aesthetic that mirrors the brand’s designs. Other points of interest are:
New Zealand-born fashion designer Emilia Wickstead established her London-based fashion brand in 2008.
Originally a made-to-measure atelier, the label’s pieces are recognised for their modern silhouettes and strong use of colour. Garments are also regularly seen on the Duchess of Cambridge.
As well as its London Sloane Street store, Emilia Wickstead is held in some of the most prestigious stockists around the globe including Harrods and Moda Operandi.
The Emilia Wickstead website mirrors the brand’s ultra-minimal design – only the essentials are included, leaving room for immersive scale imagery. Other notable features include:
Read the full case study here.
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Launched in London in 2014, Galvan is on a mission to create clean, cool, pared-down read-to-wear designed by women, for women.
The label’s versatile gowns, jumpsuits and camisoles can be styled differently and worn repeatedly to various events, whatever time of day.
Galvan London’s pieces are a trusted wardrobe hero that will empower you for that important meeting, special birthday celebration or wedding. Today, the brand also sells resort wear, separates, and power knits.
The Galvan London store has an incredibly useful size guide that helps customers know their size based on a range of factors. We think it’s the site’s best feature. Others include:
Shopify has released its final round of updates this year under the name The Boring Edition. We break down the most useful updates for retailers and examine how they might benefit your business.
By Association Only has won its fourth Awwwards site of the day title, this time for our work with luxury sneaker brand P448.
From made-to-order luxury bridal gowns to more affordable ready-to-wear bridesmaid dresses, we take a look at the bridal stores using Shopify to sell their pieces.
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