From made-to-order luxury bridal gowns to more affordable ready-to-wear bridesmaid dresses, we take a look at the bridal stores using Shopify to sell their pieces.
After graduating from The Royal College of Art at the turn of the millennium, Alice Temperley founded fashion and lifestyle label Temperley London.
The British brand is famed for its bohemian-inspired pieces, including bridal gowns, that nod to a bygone era and are crafted using extraordinary fabrics.
As well as fashion garments Temperley London also has a line of homeware accessories, all of which are available to peruse at the company’s flagship store in Somerset as well as stores in London’s Chelsea and Dubai.
- High-end lifestyle imagery
- Concierge service
- Alterations service
- Cut out imagery to show product details
- Related products
- Quick add-to-bag functionality
- Clear product details
- How it’s made details
- Sticky add-to-bag bar
- Size guide
- Recommended products
- Video content
- Live chat
- Prominent contact details
- Journal
- Curated collections
- Editorial style layout
- Store locator
- Extensive returns information
- Clear filter process
- Free delivery over £500
- 48-hour delivery
- Simple navigation
Read the full case study here.
Female-founded Birdy Grey launched in the United States in 2017.
Created by Grace Lee and her friend Monica Ashauer, Birdy Grey aims to make affordable bridesmaid dresses for discerning bridesmaids who want to look and feel their best without breaking the bank.
Unusually for bridesmaid dresses, all of the brand’s multiple styles are held in stock, allowing customers to receive their dresses within 5-10 business days of ordering – perfect for the time-pressed bride.
- Lifestyle imagery
- Related products
- Clear product details
- Fabric details
- How to wear information
- Extensive FAQs
- Clear benefits listed with graphics
- Clear delivery times
- Customer reviews
- Delivery and offer information on the notification bar
- Recommended products
- Video content
- Live chat
- Prominent contact details
- Journal
- Curated collections
- Editorial style layout
- Clear returns information
- Clear filter process
- Extensive shop by colour options
- Shop by fabric
- Fit guide
- Simple navigation
- Mood boards
- Free swatches
- How to measure guide
- Klarna payments
Premium womenswear label Self-Portrait was established by Central Saint Martins graduate Han Chong in 2013. The brand aims to create beautiful clothes for women that stand the test of time.
As well as its online store, the brand is represented in over 350 of the world's most prestigious retailers including Net-A-Porter, Matchesfashion.com and Selfridges.
Self-Portrait believes in empowering and celebrating the women wearing its clothes by making pieces that are both feminine and functional.
- Brand logo sits below the navigation allowing for a full-width navigation bar – handy if you have lots of collections
- A transparent navigation bar means the user can always find their way around without imagery or product descriptions being interfered with
- Easy to navigate menu
- The “add to bag” and size selection is always in the viewport on page load, meaning you never miss a sale
- Having a sticky description and add to bag whilst the user is scrolling images also means customers can easily purchase
- A full bleed creates an abundance of space for beautiful imagery and descriptions
- Immersive imagery
- Use of Klevu’s AI and NLP-powered discovery suite, including on-site smart search, smart category merchandising, smart recommendations and a personalisation engine
- Klarna integration allows for instalment plans that let customers pay when and how they prefer to
Gorgias help desk
Read the full case study here.
British label Needle & Thread was founded by Hannah Coffin in 2013.
It is recognised for its intricate and ultra-feminine designs inspired by the English countryside, delicate florals, vintage textiles, and antique prints.
Needle & Thread’s collections include gowns, day dresses, bridalwear, childrenswear and accessories, as well as timeless knitwear and loungewear.
- Lifestyle imagery
- Cut out imagery to show product details
- Try before you buy
- Related products
- Quick add-to-bag functionality
- Sticky navigation
- Clear product details
- Fit guide
- Sustainability information
- Product care information
- Wishlist
- Clear delivery times
- Customer reviews
- Delivery and offer information on the notification bar
- Recommended products
- Video content
- Live chat
- Prominent contact details
- Curated collections
- Editorial style layout
-Clear returns information
-Clear filter process
-Free shipping
-Simple navigation
Roland Mouret established his brand in 1998 having attended fashion school in Paris and working as a model, stylist and artistic director.
The label shot to fame in 2005 thanks to its now iconic Galaxy dress. It is also recognised for its use of origami-inspired folds, precise cuts and an intuitive understanding of the female form.
Today Roland Mouret is owned by Han Chong, founder of the contemporary womenswear brand Self-Portrait. Mouret remains on as Creative Chair.
- High-end lifestyle imagery
- Quick add-to-bag functionality
- Clear product details
- Wishlist
- Clear delivery times
- Recommended products
- Video content
- Full page imagery
- Size guide
- Prominent contact details
- Product care information
- Curated collections
- Editorial style layout
- Stockists
- Extensive returns information
- Clear filter process
- Simple navigation
- 10 per cent off first order
- FAQs
Read the full case study here.
Fashion designer Saloni Lodha launched her namesake label in 2011. The name, Saloni, means beautiful in Sanskrit – a reflection of Lodha’s desire to create beautiful pieces using vibrant colours.
The brand’s signature shapes, textiles and custom prints are inspired by Lodha’s childhood in India and life lived between Hong Kong, Seoul, London and Bangkok.
Carefully crafted to be collected and cherished over time, each look is designed to be worn seamlessly from day to night, casual to formal.
Pieces are stocked in premium stores including Saks Fifth Avenue, Bergdorf Goodman and Net-a-Porter.
- High-end lifestyle imagery
- Cut out imagery to show product details
- Size and fit guide
- Product care information
- Quick add-to-bag functionality
- Sticky add-to-bag
- Clear product details
- Wishlist
- Delivery information
- Offer information on the notification bar
- Recommended products
- Video content
- Prominent contact details
- Journal
- Curated collections
- Editorial style layout
- Extensive returns information
- Clear filter process
- Simple navigation
- 10 per cent off first order
- FAQs
- Order status
New Zealand-born fashion designer Emilia Wickstead established her London-based fashion brand in 2008.
Originally a made-to-measure atelier, the label’s pieces are recognised for their modern silhouettes and strong use of colour. Garments are also regularly seen on the Duchess of Cambridge.
As well as its London Sloane Street store, Emilia Wickstead is held in some of the most prestigious stockists around the globe including Harrods and Moda Operandi.
- Ultra premium imagery
- Clear signposting on the homepage
- Focused attention on discoverable details such as on-hover product card video and seamless integration of selectable made-to-order options
- Shipping worldwide notification bar
- Few collection pages making them easy to navigate
- Interactions with drawer
- Progress bar to show qualification for free shipping
Read the full case study here.
Launched in London in 2014, Galvan is on a mission to create clean, cool, pared-down read-to-wear designed by women, for women.
The label’s versatile gowns, jumpsuits and camisoles can be styled differently and worn repeatedly to various events, whatever time of day.
Galvan London’s pieces are a trusted wardrobe hero that will empower you for that important meeting, special birthday celebration or wedding. Today, the brand also sells resort wear, separates, and power knits.
The Galvan London store has an incredibly useful size guide that helps customers know their size based on a range of factors. We think it’s the site’s best feature. Others include:
- A full bleed creates an abundance of space for beautiful imagery and descriptions
- A transparent navigation bar means the user can always find their way around without imagery or product descriptions being interfered with
- Simple navigation thanks to minimal categories and subcategories
- Filter drawer is really clear with smooth, considered animations and transitions
- Stock indication to drive urgency
- “Eligible for free shipping” notification
- “Notify me” option for when a product is back in stock
Best friends Orlagh McCloskey and Henrietta Rix started Rixo from the living room of their university flat in 2015.
United over their love of vintage, the pair wanted to bridge the gap between unique designs, prints, and seamless fit so started hand-painting prints from their student digs.
Today, the brand continues to boast hand-painted prints, premium materials and vintage-inspired silhouettes, with pieces designed to be treasured for years to come.
- Lifestyle imagery
- Related products
- Quick add-to-bag functionality
- Clear product details
- Clear delivery times
- Customer reviews
- Delivery and offer information on the notification bar
- Customer social media posts
- Size guide
- 10 per cent off first order
- Clear benefits listed
- Recommended products
- Recently viewed
- Klarna payments
- Alterations service
- Preloved
- Preorder
- Product care guides
- Live chat
- Prominent contact details
- Curated collections
- Store locator
- Extensive returns information
- Clear filter process
- Simple navigation
Australian brand Grace Loves Lace is the brainchild of Megan Ziems, who created the company in 2011.
Ziems set out to offer quality pieces that didn’t cost a fortune nor sacrifice style over comfort; Grace Loves Lace’s handmade gowns promise luxury, quality and style.
Originally an ecommerce-only brand headed in Burleigh Heads, Australia, today Grace Loves Lace ships to over 80 countries worldwide and has grown across four continents.
- Lifestyle imagery
- New collection count down timer
- Appointment booking system
- Related products
- Clear product details
- Product FAQs
- Wishlist
- Clear delivery times
- Ordering timeframes
- Customer reviews
- Recommended products
- Video content
- Store locator
- Extensive size guide
- Customer social media posts
- Live chat
- Prominent contact details
- Journal
- Curated collections
- Editorial style layout
- Extensive returns information
- Clear filter process
- Simple navigation
- Full-page imagery
Lucy Alice Menghini launched Six Stories in the United Kingdom in 2019.
Your metaphorical maid of honour, Six Stories aims to be with brides and their bridesmaids at every step of their journey and to make their entire experience as exciting and memorable as possible.
The label’s signature collection is carefully designed to flatter and hug in all the “right” places as well as versatile enough to be worn long after the big occasion.
- Lifestyle imagery
- Related products
- Clear product details
- Product care guide
- Clear delivery times
- Customer reviews
- Delivery and offer information on the notification bar
- Recommended products
- Video content
- Customer social media posts
- Live chat
- Recently viewed
- Prominent contact details
- Journal
- Curated collections
- Returns information
- Clear filter process
- Simple navigation
- Swatches
- Stockist information
- 10 per cent off
- Klarna payments
- Clearpay payments
Former international England hockey player Nadine Merabi founded her namesake label in 2016.
Merabi’s Middle Eastern heritage informs her passion for explosive palettes and timeless glamour – making the women wearing Merabi feel confident and chic.
Each of the brand’s luxury pieces is handcrafted to last a lifetime and uses only the finest quality materials.
- Lifestyle imagery
- Sticky add-to-bag
- Sticky navigation
- Clear product details
- Benefits listed
- Size and fit guide
- Care instructions
- Wishlist
- Clear delivery times
- Customer reviews
- Delivery and offer information on the notification bar
- Recommended products
- Video content
- Journal
- Curated collections
- Editorial style layout
- Store locator
- Returns information
- Clear filter process
- Free delivery over £350
- Simple navigation
- Klarna payments
- Tailoring and repairs service
Californians Kate and Laura Mulleavy established Rodarte in 2005, starting with a T-shirt and casual wear collection.
The duo are distinguished by their romantic notions of storytelling, be it through their fashion designs, or work as costume designers, writers and directors.
Most noticeably, in 2017, they released Woodshock at the 74th annual Venice Film Festival – a film written and directed by the Mulleavys and starring Kirsten Dunst.
- Lifestyle imagery
- Cut out imagery to show product details
- Related products
- Quick add-to-bag functionality
- Clear product details
- Editorial style layout
- Store locator
- Full-page imagery
- Accessibility adjustments
And, if you want to take a look at six standout luxury womenswear stores on Shopify then click here.
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