Smart digital strategy & marketing for eCommerce merchants

Marketing 5

eCommerce SEO (search engine optimisation)

The foundation for any eCommerce business has to be built on driving traffic to your site without the need for ad spend. With search engines constantly shifting the goalposts it's important to keep stride with the updates of an ever-evolving algorithm.

  1. Our services

    We offer tailor-made solutions when it comes to marketing for eCommerce and SEO is no different. eCommerce is an exceptionally competitive space and you need a multi-layered organic digital strategy to stand out from the pack. As a Shopify Plus Partner, we know the platform inside out and can create the stage to get your brand heard.

  2. What we do

    • Site audit / fixes
    • Strategy
    • Link building
    • On page optimisations
    • Monthly rankings report

PPC (Pay Per Click)

Marketing 4

The relationship between PPC advertising and successful eCommerce cannot be understated. The success of a campaign relies on a finely nuanced balance between figures, facts, and creative. Our team are Google accredited and we pride ourselves on delivering both excellent and transparent results.

  1. Our services

    Whether you are a well established business who have been using PPC for many years or a new company starting out from scratch we have experience devising a strategy capable of helping you knock out the competition. Across the team we have experience in all types of campaigns across all major platforms.

  2. What we offer

    • Complete review
    • Campaign creation
    • Campaign monitoring
    • Feed optimisation
    • Monthly transparent reporting

Copywriting

Confident, persuasive copywriting is a huge part of selling any product online. You need to marry the wants of the user and the needs of the business. We're experienced in putting together copy that is inspiring, on-brand, search compatible and sales-focused.

  1. Our services

    Every successful brand has a personality - and yours should be no different. We can help develop a tone-of-voice and identity that makes your copy hit all of the right notes with your customers and the wider marketplace. We think carefully and critically about how you need to position yourself - and put together brand, product and story copy that resonates.

  2. What we do

    • Audience insights / tone of voice
    • Develop a house writing style
    • Product & category descriptions
    • Article / blog writing

Email Marketing & Automated Shopify Workflows

Marketing 2

There are lots of opportunities to connect with your customers online - the ability to talk directly to these customers provides you with a prime opportunity that you should be looking to take advantage of.

  1. Our services

    Major technological advances in the last few years have shifted our expectation from this form of communication. Now like never before we can personalise and automate to create a bespoke message to each and every customer, working smarter not harder.

  2. What we do

    • Consultancy & strategy
    • Campaign management
    • Template creation
    • Workflow strategy & implementation

Social Media

We all know social media is a fantastic channel for communicating directly with consumers. Juggling the user's interest with your own takes a fine balancing act, and is the key to getting a great return on spend and time.

  1. Our services

    Modern platforms can act as the perfect shop window for your brand, not only for the product itself but for the lifestyle and narrative surrounding. A product page on your website should appeal to your logical side whilst a smart social media campaign should persuade consumers emotionally.

  2. What we do

    • Consultancy & strategy
    • Ad creation
    • Ad monitoring