Luxury athleisure wear for the modern woman - delivering global results on Shopify

Project Overview

Vaara are an international fashion label specialising in athletic leisure wear for the style-conscious, health inspired modern woman. Approached by Vaara to build an already-designed digital store, our results-focused relationship blossomed into a full redesign and development project. Our mission was simple - to put international expansion at the forefront of the visual task, Shopify at the backbone of the technical one, and use first-class content to help amplify their newly established brand among a busy pool of competitors.

Desktop design

Vaara are an exceptional example of a modern fusion between visual style and identity and health and fitness. Vaara's ethos is inspired by fashion, sports and a lifestyle which itself is reflective and ever-evolving aesthetically. The team challenged us to produce a clean, modern and minimal framework that would allow their content to lead the visual tone of the brand moving forward. Importantly it had to allow flexibility as seasons and collections changed and with it, their visual style.

Home page

Collection page

Product page

Mobile design

Elegance and simplicity needed to be reflected in Vaara's visual work - and that extended to the mobile experience, too. We put together simple, elegant, sales-focused design work that works hard to convert mobile traffic.

Home page

Collection Page

Article Page

Push Bag

Product Page

Kind words

Completed the work on budget and within the timeframe given. Excellent communicators, highly talented and super professional. 5* Recommended !

Extra features

As part of the project's design and development phase, we added a series of extra features designed to provide a superior customer experience.

Shop Instagram

Tightly integrated with Instagram, the site is the centre of Vaara's highly visual social media campaigns.
Push bag

A custom push-bag provides an elevated purchase experience across the site.
Mega menu

Navigation is key - simple, accessible and easy to use. Our custom mega menus help visitors find exactly what they're looking for and quickly.