Leading German coffee and leisure brand commissions BAO for simple, powerful UK eCommerce delivery

Tchibo Hero


How do you take one of Germany's most successful and globally recognised brands, and market it to the UK audience? Sell your best products, create an immersive e-Commerce experience and tailor it to your giant customer following.

  1. Project Brief:

    Tchibo approached us for our Magento expertise, which was the platform that every other agency had recommended during the tendering phase. Within 10 minutes of discussing Tchibo's internal processes and requirements with their key stakeholders, we soon realised that Shopify was a more suitable platform for them.

  2. What we did:

    • Evaluated Magento against Shopify from a strategic perspective
    • Analysed costs, features and outcomes
    • Discussed UK market penetration with view to introduce Tchibo competitively
    • Designed for a complex multi-category retail environment

Desktop design

With such a variety and number of items in the product catalogue, information architecture and user journey design was key to bringing simplicity to a wide-reaching roster of products.

Home page

Tchibo Desktop 1 Home Shopify

Collection page

Tchibo Desktop 2 Collection Shopify

Product page

Tchibo Desktop 3 Product Shopify

Add-to-bag upsell

Tchibo Desktop 5 Upsell Modal Shopify

Cart page

Tchibo Desktop 4 Cart Shopify

Mobile design

Tchibo are a powerhouse of a European brand, with a huge inventory of products and a very mixed digital audience. We had to factor in designing for large-inventory, multi-brand, multi-category product organisation and still end up with a navigable responsive website.

Extra features

Tchibo are heavily established in Europe and looking to make meaningful ground in the UK market. We took that on board when designing features designed to provide a premium user experience.

  1. Tchibo Featires 1 Search Shopify

    Live search

    We built an intelligent, instantly-rendering live search to allow customers to navigate a comprehensive product catalogue quickly and simply, resulting in a more intuitive purchase process.

  2. Tchibo Featires 2 Push Bag Shopify

    Push bag modal

    Our custom push bag modal is designed to make the purchase experience smooth, clear and with a low cognitive overhead. It provides the user with the opportunity to avoid having to navigate through a full bag/cart page.

  3. Tchibo Featires 3 Dropdown Shopify

    Dropdown menu

    Our dropdown menu is put together to create best-practice navigational experience and help to guide users through their shopping journey in the most efficient way. We also employed customisable banners within the dropdowns to highlight promotions.