Award-winning branding and full-stack Shopify project for top-of-market skincare multi-brand retailer

Shopskin Hero Shopify Design

Project overview

ShopSkin are a brand new skincare and cosmetics brand with a singular mission in mind - to empower their customers to achieve their version of perfect skin. Champions of confidence and well-being, the team work hard to make sure that customers find the perfect product to put them on a path to healthy skin that looks and feels exceptional.

In Numbers:

  • 7

    Industry awards won

  • 6.7

    Average conversion rate

  • 8%

    Home page bounce rate

  • 7

    Staff members involved

Logo & identity

Landing in the market as the new kid on the block, ShopSkin needed a classic, minimal brand identity that sets the foundation for a long future in the competitive skincare arena. This identity needed to extend throughout all of the company's physical and digital presences and be ready to go to battle with some of the industry's loudest voices in the sector.

Logo Design

Ss Concept


Ss Product Box Mockup

Ss Shopping Bag Mock Up

Business card

Ss Business Card Mockup


Ss Hanging Wall Sign Mock Up

Desktop design

We combined beautiful high-definition imagery with a unique approach to categorising skincare products to create an award-winning sales experience. Elegance, clarity and accessibility were key to bringing ShopSkin's ethos to the forefront of the digital brand.

Home page

Shopskin Shopify Home Page

Collection page

Shopskin Shopify Product Page

Shop by solution

Shopskin Shopify Solution Page

Product page

Shopskin Shopify Full Product Page

Ingredients dictionary

Shopskin Shopify Dictionary Page


The Shopskin website was incredibly well-received within the industry and won a host awards. Most notably, it won a prestigious Awwwards Site of the Day, which is a huge accolade for a Shopify eCommerce website.

Shopskin Awward

Mobile design

Finesse and elegance were key themes throughout the mobile component of the project. As well as projecting the brand's identity, we factored in mobile best-practice and a conversion focus that is clear and direct - throughout the whole website.

Unique project features

Shopskin's design is unconventional by nature. They're a skincare brand with a difference, and visually, we needed to express that. We also added in a few niceties that makes the experience individual and unique.

  1. Shopskin Shopify Dropdown Page

    Skincare dropdown

    Categorisation is key to the experience - but we presented it in a simple way that requires little effort on the part of the customer.

  2. Shopskin Shopify Live Search Page

    Live search

    We built an intelligent, instantly-rendering live search to allow customers to navigate a comprehensive product catalogue quickly and simply.

  3. Shopskin Shopify Fixed Filters Bar Page

    Fixed filter bar

    Great user experience is about control and clarity. Our fixed filter bar lets customers navigate at their own pace.

By Association Only are one of the best agencies I have worked with. Our one-time project has turned into a long-term partnership, as the team has become my agency of choice. BAO captured the essence of the ShopSkin brand and brought it to life. Winning us a number of design/development awards along the way. Not only focusing on the design aspect but giving great advice on how to increase click-through rates and conversions. The team is filled with experts in the field of e-commerce, design, and development. It has been an honor to work with the team. I cannot understate enough how important it is to have a quality agency, like BAO work on your e-commerce site. The choice of selecting them as our design agency saved us countless time and money.

Jeffrey Davis - Chief Creative Officer