Shopskin
Award-winning branding and full-stack Shopify project for top-of-market skincare multi-brand retailer

Project overview
ShopSkin are a brand new skincare and cosmetics brand with a singular mission in mind - to empower their customers to achieve their version of perfect skin. Champions of confidence and well-being, the team work hard to make sure that customers find the perfect product to put them on a path to healthy skin that looks and feels exceptional.
In Numbers:
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7
Industry awards won
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6.7
Average conversion rate
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8%
Home page bounce rate
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7
Staff members involved
Logo & identity
Logo Design

Packaging


Business card

Signage

Desktop design
Home page

Collection page

Shop by solution

Product page

Ingredients dictionary

Awards
The Shopskin website was incredibly well-received within the industry and won a host awards. Most notably, it won a prestigious Awwwards Site of the Day, which is a huge accolade for a Shopify eCommerce website.

Mobile design

Home page

Beauty bag

Collection page

Push menu

Product page

Product testimonial

Shop by solution

Skin profile
Unique project features
Shopskin's design is unconventional by nature. They're a skincare brand with a difference, and visually, we needed to express that. We also added in a few niceties that makes the experience individual and unique.
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Skincare dropdown
Categorisation is key to the experience - but we presented it in a simple way that requires little effort on the part of the customer.
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Live search
We built an intelligent, instantly-rendering live search to allow customers to navigate a comprehensive product catalogue quickly and simply.
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Fixed filter bar
Great user experience is about control and clarity. Our fixed filter bar lets customers navigate at their own pace.
By Association Only are one of the best agencies I have worked with. Our one-time project has turned into a long-term partnership, as the team has become my agency of choice. BAO captured the essence of the ShopSkin brand and brought it to life. Winning us a number of design/development awards along the way. Not only focusing on the design aspect but giving great advice on how to increase click-through rates and conversions. The team is filled with experts in the field of e-commerce, design, and development. It has been an honor to work with the team. I cannot understate enough how important it is to have a quality agency, like BAO work on your e-commerce site. The choice of selecting them as our design agency saved us countless time and money.
Jeffrey Davis - Chief Creative Officer