Rowen & Wren

Design enhancement & migration from Magento to Shopify Plus for artisanal homeware brand Rowen & Wren.

Shopify Partner
Rowen And Wren Cover

Project Overview

Rowen & Wren create distinct and cherishable homeware that deserves an equally considered online presence. After building the brand for over a decade the founders turned to By Association Only to redesign, migrate and custom build a digital destination that concentrated on sensitive UX and crafted UI — rendering a tangible and warm customer journey. Packed with game changing back-of-house functionality, the project represents a springboard to increased efficiency and international expansion for this community focused and admirably independent business.

In Numbers:

  • 10

    Bespoke customisable sections

  • 14

    Integrated apps

  • 145+

    Product categories


Rowen And Wren Home


Rowen And Wren Collection


Rowen And Wren Pdp


Rowen And Wren Editorial

Push Bag

Rowen And Wren Push Cart

Mobile Design

Technologies and Providers

Rowen & Wren run a rich and performant site supported by a number of powerful, Shopify-connected technologies.

  1. Logo 0041 Shopify Plus Black Small

    Shopify Plus is an industrial-grade eCommerce platform, designed to provide a platform for ambitious, high-volume merchants operating in an international marketplace.

  2. Logo 0035 Nosto Black Small

    Nosto is a powerful eCommerce merchandising tool that creates data-fuelled personalisation. Delivering unique shopping experiences to segmented audiences across product recommendations, content, pop-ups category pages and more.

  3. Logo 0007 Klevu Logo Small

    Klevu’s AI and NLP-powered discovery suite includes on-site Smart Search, Smart Category Merchandising, Smart Recommendations and a Personalization Engine, enabling eCommerce websites to deliver shopping experiences powered by real-time shopper intent.

  4. Logo 0043 Zendesk Black Small

    Zendesk provides customer support across multiple channels - all in one place. Proven to enhance productivity, boost customer satisfaction and save costs for any business, any size.