Rejina Pyo

Streamlined aesthetic overhaul for London-based international womenswear brand, Rejina Pyo

Rejina Pyo 3

Project Overview

Rejina Pyo are a premium, high-fashion womenswear brand based out of London, England. With a global customer base and a focus on creating modern, wearable, high quality pieces, Rejina Pyo commissioned BAO to design and deliver a modern, minimal and contemporary digital design project - putting their discerning customer at the centre of a refined, mature web experience. And Rejina Pyo is a truly international fashion-house - so making sure that a global market is served in both language and currency was key to the success of the final product.

In Numbers:

  • 5

    Backend integrations built

  • 7

    Staff members involved

  • 19

    Bespoke page templates

  • 132

    Global stockists

Design Summary

Fashion can be noisy - it's a competitive sector with thousands of voices - and sometimes the best way to set yourself apart is to take a classic 'less is more' approach. Rejina Pyo aim for just that - presenting a classic, timeless aesthetic and forming relationships with customers that come back again and again to express their own individual sense of style. It was really important to be able to represent minimalism, taste, culture, independence and quality - and making use of Rejina Pyo's top-quality imagery and sense of modernity helped us see that through.


Rejina Pyo Desktop Home


Rejina Pyo Desktop Collection


Rejina Pyo Desktop Product


Rejina Pyo Desktop Campaign


Rejina Pyo Desktop Press

Mobile Design

We take mobile seriously - and for Rejina Pyo, representing class and taste across a number of device types wasn't just a practical consideration, but a key brand cornerstone too.