Rejina Pyo
Streamlined aesthetic overhaul for London-based international womenswear brand, Rejina Pyo
Project Overview
Rejina Pyo are a premium, high-fashion womenswear brand based out of London, England. With a global customer base and a focus on creating modern, wearable, high quality pieces, Rejina Pyo commissioned BAO to design and deliver a modern, minimal and contemporary digital design project - putting their discerning customer at the centre of a refined, mature web experience. And Rejina Pyo is a truly international fashion-house - so making sure that a global market is served in both language and currency was key to the success of the final product.
In Numbers:
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5
Backend integrations built
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7
Staff members involved
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19
Bespoke page templates
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132
Global stockists
Design Summary
Fashion can be noisy - it's a competitive sector with thousands of voices - and sometimes the best way to set yourself apart is to take a classic 'less is more' approach. Rejina Pyo aim for just that - presenting a classic, timeless aesthetic and forming relationships with customers that come back again and again to express their own individual sense of style.
It was really important to be able to represent minimalism, taste, culture, independence and quality - and making use of Rejina Pyo's top-quality imagery and sense of modernity helped us see that through.
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Mobile Design
We take mobile seriously - and for Rejina Pyo, representing class and taste across a number of device types wasn't just a practical consideration, but a key brand cornerstone too.
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