Paul Valentine Watches
Young-blooded, modern and relevant - Paul Valentine goes from strength to strength on Shopify Plus.
Paul Valentine is a young, dynamic watch brand based in Germany and the USA. Founded in early 2016, the brand grew explosively during Q1 and Q2 - following a social media boom put down to a bold, creative approach to product and lifestyle photography. Initially launched using a standard Shopify theme, initial exponential growth inspired the company to pursue a transition to Shopify Plus - as well as making a significant investment in a bespoke Shopify solution by the team at BAO. In a competitive, crowded market, Paul Valentine were on a mission to give their watches the digital presence that they deserve.
Paul Valentine has an impressive following on all social channels but Facebook & Instagram in particular are extremely effective for the brand. They perfectly utilise both platforms to illustrate how to style and wear their watches, blending a considered approach between both lifestyle and product photography. The brand is rapidly increasing their social reach - and leverages its huge success in social media as its primary sales channel for their business. It was our job to translate these social media marketing successes into sales by designing and developing a store that looks great, works perfectly and works as hard as possible to convert visitors to customers.
On the website's launch weekend, the company celebrated a landmark order volume - seeing a huge 1100% upswing on their previous record weekend. We were thrilled to record huge improvements in conversion rates, as well as user engagement on the website.
A combination of product, social marketing and first-in-class digital design work created a result that we're incredibly proud of. Our bespoke Shopify solutions are designed to take brands like Paul Valentine and translate their brand capital and web traffic into tangible sales - wrapping modern, e-Commerce design principles into simple, easy to use online stores.
The project in numbers
Store instances launched for international territories
Bespoke lines of CSS code for responsive media queries alone
Percent of traffic recorded as visits from mobile devices.
Percent increase on total sales on their previous record weekend
Can't recommend them enough! Our conversation rate and sales went through the roof after we launched our new bespoke Shopify site! Every dollar we invested was worth it, and we enjoyed working together with such skilled, creative and passionated people! - 5 Stars for Creativity and Design Thinking - 5 Stars for delivering very fast and on time - 5 Stars for adaptability, since we asked for a lot of additional features during the development phase.Paul - Owner
Agency toolkit: The partnerships and applications that we’ve used over and over again with exceptional results.
Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.
Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.