Paul Rich - a powerful Shopify engine for the New York watch brand with an empire state of mind

Overview

Hailing from the city that never sleeps, Paul Rich is a New York watch brand that specialises in affordable city luxury with an eye on sophistication, simplicity and taste.

Project Brief:

With an ambitious target to transfer real-world pop-up success into a mature, market-beating sales strategy, we were commissioned to design a digital store that spoke to a discerning customer with an eye on the contemporary. Watches, jewellery and accessories is a crowded online market - so identity and passion were key to the success of setting Paul Rich apart.
Our challenge
- Deliver quality creative concepts within a challenging time frame.
- Celebrate Paul Rich's unique identity and position in a crowded market.
- Deliver a technical solution ready for global scale.
- Provide a world-class responsive experience for an exploding mobile market.

Desktop design

Balancing a contemporary, product-focused look with social media presence, product reviews and eCommerce best practices can be a complicated creative challenge. We put together a concept that focused on expressing Paul Ric'sh brand personality, combined with all of the advanced integration and under-the-hood systems that power modern eCommerce platforms.

Home page

Collection page

Product page

Mobile design

Mobile sales have exploded in the last three years - and with increased customer confidence comes increased customer expectation. Paul Rich's responsive design is developed to create a consistent, quality sales experience regardless of the device size.

Home Page

Collection Page

Product Page

Blog Page

Article Page

Content Page

Extra features

Push cart & Push menu

We developed a custom push cart and menu to provide a better user experience all round - giving a unique experience to the website's high volumes of traffic.
Social media integration

Social media marketing makes up a huge part of online business visibility, presence and customer connection. We connected all of Paul Rich's social media systems to the parts of the site that communicate a vibrant community of loyal customers.
Currency switcher

Serving a global market is complex - and to help encourage conversion worldwide, we implemented a currency switcher that allows customers to view pricing in their local preference.

05. Tech Stack

Agency toolkit: The partnerships and applications that we’ve used over and over again with exceptional results.

Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.
Klaviyo is a sophisticated email marketing platform with deep Shopify integration. Powered by data, and built for eCommerce and web businesses.
Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.
Shopify Product reviews allows you to add a customer review feature to your products. This provides a way for your customers to engage with you, as well as each other to encourage sales.