New store for Hollywood's original skincare brand
Since the 1800's, Oxygenetix have been creating skincare and cosmetics for Hollywood's finest and were almost an inside secret within the film industry. In recent years, with loyal advocates including the Khloe Kardashian, the brand has become more focussed on the direct-to-consumer (DTC) model. Prior to the new site, much of the companies business had been done with salons and clinics who to utilise the patented formula to help with post-procedure recovery. This was a key part of the message that need to be portrayed to users; "The industries best doctors and clinicians are using this product, and so can you!"
Conversion rate increase
Decrease in bounce rate
Industry awards received