My Name Label
Bespoke label generator, design overhaul and internationalisation - a migration from Magento to Shopify Plus
Running an extremely successful operation internationally, My Name Label approached BAO for a design overhaul and to discuss how to solve an existing technology problem for their custom label tool. The project also involved a platform migration from their custom built Magento store over to the Shopify Plus platform.
Shopify instances for various key marketing territories.
Hour time difference - BAO (UK) to MNL (Australia)
Lines of code powering the custom label generator.
Custom app that converts user generated SVG's to PNG's for internal ops.
Unique elements of the website bespoke to the My Name Label project.
AJAX push cart
A dynamic push cart that could include information on the custom labels that a user could add to their cart. Using Shopify Plus enabled us to incorporate this information into the checkout flow for an elevated experience.
Allowing users to navigate the products through a variety of sales funnels - By Type, By Product, By Need etc.
After the user designs their custom label live on the website from the vast array of options available, our custom app converts the file from an SVG to a PNG and appends to the users order to illustrate the design to the MNL team.
One word - legends. This project was not straightforward and they embraced the challenge with enormous professionalism. My Name Label has been an e-commerce site since 2002 and although the existing website was not that old it was in need of modernisation in terms of design, functionality and particularly to ensure leading edge SEO. Added to this was the need for a custom application that had to interface with Shopify. BAO are brilliant communicators and collaborators which meant that we felt involved and were able to consult throughout the development process. Not once did we have that feeling of being left in the dark. They are great problem solvers as well - if we hit a hurdle they found a way over it. Clear (and agreed) objectives and project plan which was adhered to and no budget creep. And distance was no barrier either - in fact the UK/Australia time difference made the process even more productive. Would I use them again - absolutely. Thank you BAO.Jacki Smith - Business Owner
Technologies and Providers
Agency toolkit: The partnerships and applications that we’ve used over and over again with exceptional results.
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