My Name Label

Bespoke label generator, design overhaul and internationalisation - a migration from Magento to Shopify Plus

My Name Label Hero Image

Project overview

Running an extremely successful operation internationally, My Name Label approached BAO for a design overhaul and to discuss how to solve an existing technology problem for their custom label tool. The project also involved a platform migration from their custom built Magento store over to the Shopify Plus platform.

In Numbers:

  • 4

    Shopify instances for various key marketing territories.

  • 12

    Hour time difference - BAO (UK) to MNL (Australia)

  • 4742

    Lines of code powering the custom label generator.

  • 1

    Custom app that converts user generated SVG's to PNG's for internal ops.

Design summary

The most complex part of the design process was factoring in an overarching aesthetic that would work for the product imagery - as all the products are customisable labels, they can appear somewhat uninspiring out of context on an actual product.

Home page

Mnl Home

Collection page

Mnl Collection

Product page

Mnl Product


Mnl Blog


Mnl Funding

Dynamic features

Unique elements of the website bespoke to the My Name Label project.

  1. My Name Label Cart

    AJAX push cart

    A dynamic push cart that could include information on the custom labels that a user could add to their cart. Using Shopify Plus enabled us to incorporate this information into the checkout flow for an elevated experience.

  2. My Name Label Mega Menu

    Dropdown menu

    Allowing users to navigate the products through a variety of sales funnels - By Type, By Product, By Need etc.

  3. My Name Label Builder

    Label customiser

    After the user designs their custom label live on the website from the vast array of options available, our custom app converts the file from an SVG to a PNG and appends to the users order to illustrate the design to the MNL team.

Mobile Design

Particular attention was required on the product pages of this extremely unique Shopify website to ensure that the custom label generator was as user friendly on touch devices as it was obvious to desktop users.

One word - legends. This project was not straightforward and they embraced the challenge with enormous professionalism. My Name Label has been an e-commerce site since 2002 and although the existing website was not that old it was in need of modernisation in terms of design, functionality and particularly to ensure leading edge SEO. Added to this was the need for a custom application that had to interface with Shopify. BAO are brilliant communicators and collaborators which meant that we felt involved and were able to consult throughout the development process. Not once did we have that feeling of being left in the dark. They are great problem solvers as well - if we hit a hurdle they found a way over it. Clear (and agreed) objectives and project plan which was adhered to and no budget creep. And distance was no barrier either - in fact the UK/Australia time difference made the process even more productive. Would I use them again - absolutely. Thank you BAO.

Jacki Smith - Business Owner

Technologies and Providers

Agency toolkit: The partnerships and applications that we’ve used over and over again with exceptional results.

  1. Logo 0023 Shopify Plus Logo 2

    Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.

  2. Logo 0004 Feefo Logo Greyyellow

    Feefo is a highly-established trust service designed to put the voice of the product reviews community at the heart of product sales online. The platform allows customers to find out the public's opinion on a product or service and is a powerful weapon in the sales arsenal.

  3. Logo 0029 Campaign Monitor

    Campaign Monitor is an online email marketing application that enables designers to create, send, manage and track branded emails for themselves and their clients with ease.

  4. Logo 0018 Paypal

    PayPal is a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods - like cheques and money orders.

  5. Logo 0028 Xero

    Xero is a software product company that offers cloud-based accounting software platform for small and medium-sized businesses. It's got direct links into Shopify and serves tens of thousands of ambitious businesses.

  6. Logo 0025 Intercom

    Intercom is a software company that produces a messaging platform which allows businesses to communicate with prospective and existing customers within their app, on their website, through social media, or via email.