CARAT* London

Full-scale Magento to Shopify Plus migration and replatforming for global women's jewellery brand, CARAT* London

Carat Hero

Project Overview

Serving a global marketplace from a Magento-based eCommerce platform, the CARAT* London team approached us for help with re-platforming the business onto a more cost effective, simpler-to-manage enterprise sales system. As well as leading a migration from one technical platform to the next, Shopify Plus, we also modernised the site's design to provide a sleeker, more sophisticated responsive experience.

In numbers:

  • 4

    Shopify Plus instances for key sales territories.

  • 14

    Weeks to launch from project commencement.

  • 9

    BAO project team members.

  • 1

    Full-scale data migration.

Design summary

CARAT* London's customers are discerning, fashion-conscious and know what they like. A critical part of the project was to ensure that the brand's global reputation was upheld - its sophisticated brand personality preserved and amplified - and the site was moved across to a brand new Shopify Plus system with little-to-no downtime involved. We chose to work with the CARAT* team on a design project that focused on evolution - not revolution - but introduce a quality responsive experience to a global audience.

Home Page

The most flexible and fullscreen homepage possible. All sections are video enabled for a truly dynamic page.

Carat Desktop Home


Top-level collections are used to further refine the product offering to each user. Again, a flexible grid was used so that the page will look great with any amount of content.

Carat Desktop Category


Being a lifestyle brand, Carat* utilises their beautiful imagery throughout the collection pages.

Carat Desktop Collection


Beautiful imagery creates a dynamic and visually exciting product page. Key eCommerce functionality remains in place on all screen sizes.

Carat Desktop Product


A clean and minimal 50/50 grid is used to house the news feed. Carat* are an excellent example of how best to use articles to boost search performance.

Carat Desktop News

Shop Instagram

With a huge social following and shopping on Instagram implemented, we allow site visitors to shop via their instagram feed. Hugely positive results are always seen by companies that use their Instagram effectively.

Carat Desktop Instagram Shop

Mobile Design

CARAT* London run a huge amount of mobile traffic, and so it was key to make sure that the cross-device experience was simple, sophisticated and conversion-focused. We took the best parts of what was already working for their brand and introduced a whole suite of modern enhancements to deliver a site focused on quality of product and quality of experience.

Technologies and providers

We used some of the more common weapons in our eCommerce arsenal to get the project over the line in a challenging time frame.

  1. Logo 0023 Shopify Plus Logo 2

    Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.

  2. Logo 0022 Scw Foursixty

    Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.

  3. Logo 0015 Google Shopping Logo

    Google Shopping is a Google service which allows users to search for products on online shopping websites and compare prices between different vendors.

  4. Logo 0018 Paypal

    PayPal is a worldwide online payments system that supports online money transfers and serves as an electronic alternative to traditional paper methods - like cheques and money orders.

  5. Logo 0020 Mail Chimp Logo

    Mailchimp is a marketing automation platform that helps businesses share email and ad campaigns with clients, customers, and other interested parties.

  6. Logo 0014 Transportr

    Transportr makes creating, editing, managing and monitoring Shopify redirects hassle free. It's a key tool for successful launches, relaunches and site restructures.