Case Studies / Kurly Klips

Kurly Klips

Shopify site for world's leading clip-in extensions

  • USA
  • E-commerce
  • Shopify
  • Fashion
  • Responsive

Kurly Klips was born to empower women in their personal hair care journeys. Identifying a gap in the market, Kurly Klips were able to create a desirable product that solved a problem; To provide the versatility and control a woman needs to protect their hair by selling high quality hair extensions that could be moulded to any style. Receiving acclaim and recognition from hair care blogs and magazines across the globe, Kurly Klips needed a professional website that facilitated the sale and promotion of an industry game changer. 

Exploiting the power of YouTube & social media

Building up notoriety as a regular YouTube Vlogger Kurly Klips quickly developed a huge following and it became obvious that we had to nurture the personable approach already established between the brand and its customers. Having applied a warm, welcoming and relaxed tone of voice to all of its digital communications, our internal content and design teams worked together to continue that tone throughout the website. Furthermore, we established that Kurly Klips had already built up an archive of product and customer reviews, and because the brand had been built on that strong connection with its customers, we believed it was critical to place more importance on these reviews - so they became more obvious on almost every relevant page. 

Knowing a brand inside and out & building long-term partnerships 

Launched in 2013, this custom Shopify installation facilitated the brand to continue its growth in America further its proposition throughout Europe. Becoming a digital partner for Kurly Klips over many years have given us the opportunity to constantly iterate and improve its digital offering and in doing so, we have been able to gain a deep understanding of their brand, its competitors and the hair industry as a whole, empowering us to be able to knowledgeably advise and consult key stakeholders when required.

Website Design
Website Design
Mobile Design
Mobile Design Responsive

What Kurly Klips had to say about us...

“You know that warm feeling you get when you think you’ve stumbled on the perfect contractor? After looking through their official site’s portfolio, I just knew I had finally found the right people to re-brand/re-design my online presence (website, social media, newsletter, etc). And what can I say? My instincts are amazing. 

After one conversation, BAO instantly understood my brand and designed something incredible. Thanks to them, I have a unique, gorgeous, and functional web presence that I am truly proud of. Not to mention the team is also highly professional and responds quickly to requests. I am a very happy client and will use them again for future work.”

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