Giulio Fashion

Digital design overhaul for Cambridge-based high-fashion gatekeepers, GIULIO

Giulio Hero

Project Overview

Anybody who's anybody in Cambridge fashion retail know GIULIO - the gatekeepers of trendsetting, top-flight clothing based in the centre of a growing, cosmopolitan city. With an ambition to translate that real-world sales success into a high-performing digital store experience, we were approached to help the team do just that - overhaul their brand and sales operation in the form of a brand new e-Commerce site powered by the Shopify platform.

Design Summary

Quality, exclusivity, culture and taste - these are four of the tenets of the GIULIO project that needed to come to the forefront in visual design and user experience. We put our best minds on thinking carefully about providing a cross-device experience that works hard at selling luxury items to a varied audience. As much a catwalk as a store, the final result is a showcase of what GIULIO means in fashion married with a solid sales engine designed to handle huge seasonal traffic volumes.

Home Page

Giulio Desktop Home

Mens Home

Giulio Desktop Men


Giulio Desktop Collection

Product Page

Giulio Desktop Product

About Page

Giulio Desktop About5 C


Giulio Desktop Blog

Mobile Design

Given the volume of mobile traffic the site experiences, an extremely considered approach was taken to ensure that we serve a more appropriate interface solution for touch devices. It's simply not acceptable to strip back a desktop interface and serve up as a solution under the guise of 'responsive'.

We approached BAO to re-design our Shopify store to create a more bespoke website, fitting of our company branding. The team were extremely helpful from the start of the process and delivered on all aspects of design and functionality. The final product is slick and modern but ultimately it captures the essence of what GIULIO is all about.

Danny Frattasi - Head of Digital

Technologies and providers

We use some of the Internet's most popular and powerful digital tools to help merchants handle huge volumes of sales simply and elegantly.

  1. Shopify Plus Logo

    Shopify Plus is an enterprise offering from one of the world's most powerful e-Commerce environments.

  2. Foursixty

    FourSixty provides shoppable Instagram feeds - putting a tight integration between stores and social media destinations.

  3. Paypal

    PayPal is one of the world's most well known payment gateways.