Digital design overhaul for Cambridge-based high-fashion gatekeepers, GIULIO
Anybody who's anybody in Cambridge fashion retail know GIULIO - the gatekeepers of trendsetting, top-flight clothing based in the centre of a growing, cosmopolitan city. With an ambition to translate that real-world sales success into a high-performing digital store experience, we were approached to help the team do just that - overhaul their brand and sales operation in the form of a brand new e-Commerce site powered by the Shopify platform.
Increase in conversion rate
Weeks to launch from project commencement.
Members of the BAO team involved.
Products migrated onto store
This top-level landing page caters to both Mens and Womens, and is built on a section based layout, allowing Giulio's to mix up content at will and market more effectively.
When the user clicks on Mens or Womens, a cookie is dropped which always leads them back to the right page. This way, repeat customers are directly lead to the right page, removing a step in the journey and increasing conversion rates.
A fluid, responsive grid was deployed complete with a detailed filtering system built in-house at BAO based on product tagging.
Clear, clear and concise product page with related products carousel and lifestyle content as part of the brands marketing strategy.
Far from a 'cookie cutter' about page, we designed a bespoke set of sections to allow Giulio's to highlight their heritage and bricks and mortar roots. All content is completely editable.
The Giulio's blog is a significant part of their marketing strategy and as such, was given huge consideration. We went with and editorial style that would feel familiar to the clients target audience.
We approached BAO to re-design our Shopify store to create a more bespoke website, fitting of our company branding. The team were extremely helpful from the start of the process and delivered on all aspects of design and functionality. The final product is slick and modern but ultimately it captures the essence of what GIULIO is all about.Danny Frattasi - Head of Digital
Technologies and providers
We use some of the Internet's most popular and powerful digital tools to help merchants handle huge volumes of sales simply and elegantly.
Shopify Plus is an enterprise offering from one of the world's most powerful e-Commerce environments.
FourSixty provides shoppable Instagram feeds - putting a tight integration between stores and social media destinations.
PayPal is one of the world's most well known payment gateways.