Converting a social media sensation into a Shopify Plus success.


Project Overview

Crepslocker had been operating exclusively through Instagram for the past few years and became one of the best examples of how to monetise the platform that we've seen to date. For those that aren't aware, Crepslocker's model revolves around the sourcing and re-sale of extremely desirable and/or rare trainers, accessories and clothing. Crepslocker's ability to spot trends and releases combined with their growing network of resources, their excellent photography skills and understanding of the Instagram platform, has enabled them to amass nearly 150,000 dedicated and loyal followers. Prior to engaging our services to move the business onto an e-Commerce platform, the business relied upon Whatsapp and Paypal to transact with their followers engaged through Instagram.


As business for Crepslocker was evolving rapidly and their social reach was starting to gather huge momentum, they decided it was time to re-evaluate their home grown logo and contracted us to re-design their primary consumer-facing axiom. We worked through concepts considering a broad variety of stylistic approaches to classic sneaker culture. Below is a sample of the initial ideas presented in concept fashion.

Option One

Branding2 Original

Option Two

Branding3 Original

Option Three

Branding4 I E5I Oh1 Original

Option Four

Branding5 So Aditb Original

Option Five

Branding6 Original

Option Six

Branding7 Original

Option Seven - Chosen

Branding1 Original

Desktop Design

We identified Shopify Plus as the platform of choice for the Crepslocker brand given it's user friendly admin panel and feature set befitting that of their needs. We knew importance was to be placed on designing a flexible framework that would allow the team at Crepslocker to easily upload, configure and manage a dynamic website that represented the premium service their customers had come to expect. Custom pages throughout exist, such as a 'Sell It' (The Crepslocker Marketplace) and a custom form for users to 'Source It', allowing requests for certain rare items to be found on a customers behalf. These ancillary pages have been styled inline with the rest of the completely bespoke website we designed for the brand.

Home Page

Crepslocker Desktop 1 Home Shopify

Collection Page

Crepslocker Desktop 2 Collection Shopify

Product Page

Crepslocker Desktop 3 Product Shopify

Mobile Design

It was only logical that as Crepslockers primary channel was Instagram, they were extremely likely to receive a high proportion of traffic from mobile and tablet devices. This was identified at the outset of the project and considered throughout the entire design period. Thousands of lines of custom media queries re-form content, typography and margins throughout the website to deliver optimal user interfaces on all screen sizes. Menu's change form, aspect ratio's have been considered and certain elements deemed ancillary are hidden from viewport in particular circumstances.

What they said

Well what can I say it was a perfect match! The whole team was absolutely fantastic from start to finish. They held our hands all the way through the process, the end product was exactly what we wanted. It was all positive vibes from the start, they never said "No it cannot be done" it was always "sure, no problem!" We now have a very clean and responsive site thanks to you guys. BAO are hands down the best in the business! Couldnt thank you guys enough. #TeamCrepslocker

Technology Partners

Agency toolkit: The partnerships and applications that we’ve used over and over again with exceptional results.

  1. Logo 0023 Shopify Plus Logo 2

    Shopify Plus is Shopify's enterprise eCommerce platform for large and growing online stores and brands. It's a hosted platform - customised, staffed, and positioned for large, demanding brands.

  2. Logo 0020 Mail Chimp Logo

    Mailchimp is a marketing automation platform that helps businesses share email and ad campaigns with clients, customers, and other interested parties.

  3. Logo 0022 Scw Foursixty

    Foursixty allows Shopify merchants to turn Instagram content and UGC into shoppable galleries and other channels, track influencers and gifting programs, secure the rights to UGC, and get advanced Instagram insights and analytics.

  4. Logo 0011 Instant Search

    InstantSearch.js is a JavaScript library that lets you create an instant search results experience using Algolia's REST API. It's fast, accurate and designed for premium user experience.