What is Shopify Flow?

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As a busy eCommerce merchant, you'll be familiar with the volume of small tasks that routinely need completing. They shouldn’t take much time - but they always take longer than you initially anticipated.

As part of the bigger picture, these tasks are actually negatively affecting your business's productivity and growth, as it's restricting you from focusing on revenue-generating activities. The most efficient way to deal with this issue is by automating these repetitive tasks. Shopify Flow is the solution that streamlines time-consuming tasks, enabling you to work smarter, not harder.

Shopify Flow is the first eCommerce automation platform that easily automates tasks within your stores and apps. Merchants have already offloaded 45 million tasks and ideas to allow them to focus on their business growth. Simply choose any templates from the library or use the three-step visual builder to tailor a workflow that works for your business.

What is Shopify flow?

To streamline your workflow, Shopify Flow easily integrates with Slack and HTTP requests. Slack integration quickly helps you detect any fraudulent orders and lets store owners create tasks in relation to it. You can create workflows that send HTTP requests to external web servers, URLs and API endpoints. It will take up to 30 seconds for your app to respond to the HTTP request from Flow.

Shopify Flow is a free app given to you by Shopify - but it's for Shopify Plus customers only. You can access the app in Shopify’s app store.

For Shopify Plus merchants using Flow, there are some great resources you can use to help improve your understanding of what’s available to you. Here are some below:

Automated workflows you can implement for your business:

  • Buyer experience
    • Create a support ticket when you receive a negative review
    • Document negative reviews in a separate spreadsheet
  • Customer management
    • Personally tag customers according to their purchasing behaviour
    • Keep track of customers whose refund values are over $100
  • Inventory and merchandising
    • Receive notifications when your products are low in stock and merchandise them on your store
    • Determine product visibility based on inventory level
  • Risk management
    • Restock and cancel high-risk orders
    • Distribute a high-risk order notification before securing payment
  • Order management
    • Put international orders in a separate spreadsheet
    • Circulate an expedited shipping notification to the logistics team
  • Loyalty and retention
    • Reward customers with loyalty points If items are added to a wishlist
    • Create a customer win-back email flow for those who are at risk
  • Promotions
    • Include a free gift for orders above $100
    • Send a discount code via text after a second purchase is made

What is Shopify flow?

Connector for Shopify Flow

One of the most popular features that our Shopify Plus merchants use are connectors. Connectors enable apps to set up triggers and actions that can start and finish automated workflows, without you having to lift a finger.

By experimenting with the endless combinations of triggers, actions and conditions, Shopify Plus merchants have the luxury of finding the best ways to deliver personalised experiences to retain customer engagement and loyalty.

How does it work?

A workflow is easily built using three different elements:

  1. Trigger - Start a workflow from an event in an app or Shopify. You cannot manually start a workflow. A trigger has a list of relevant conditions and actions that can be used in your workflow.
  2. Condition - Set conditions to decide the route of your workflow. Your workflow should only run actions when certain conditions are met.
  3. Action - Finish a workflow with an action in an app or store. When an action is chosen for your workflow to perform, your decisions are filtered using the workflow’s trigger.

A way to think about this in a practical sense, is you’re trying to convert guest shoppers into valuable customers. In this instance, you'd set up a workflow where the trigger would be that the customer makes a purchase as a guest. As the customer is a guest, this would be the condition. To finish the workflow, the action would be to send an email to the customer to let them know that points are waiting for them if they create an account. By creating this workflow, it means you’re making sales and collecting customer data, so this increases the chances of customer lifetime value and repeat purchasing.

What is Shopify flow?

How to create a workflow that features a connector:

  1. Install the Shopify Flow app
  2. Install an app that built a Flow connector
  3. Set up the app
  4. Start a workflow in Shopify Flow and choose your triggers, conditions and actions

Many apps have built a Shopify Flows connector, some of our favourite integrations include:

  • PushOwl - convert one-time visitors into loyal customers using push notifications
  • Asana - organise tasks associated to your store
  • LoyaltyLion - take charge of your loyalty and referral programs
  • Bronto - construct compelling email marketing campaigns
  • Bulk Discounts - come up with bulk discount codes
  • Callback - incorporate a call functionality into your store
  • Klaviyo - create a variety of social and email marketing campaigns
  • Covet.pics - offer customers the opportunity to upload their photos
  • Conjured Referrals - build sales with a customisable referral program
  • Dotdigital - build data-driven marketing campaigns

You can browse the entire list of list of flow connectors on Shopify’s website.