The 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative campaigns, works, people, brands and agencies from 2017, a true testament to the diverse talent found on Creativepool and a real reflection of the shifting, but ever-exciting creative industry.
This year, Creativepool challenged the industry with a controversial pastiche of the infamous Trainspotting quote, the power of choosing creativity over all was championed and recognised throughout. Creativepool awarded a phenomenal 285 Annuals, including 26 Gold Editions. The Annual 2018 saw winners spanning 18 countries and four continents, with Colenso BBDO and Ogilvy & Mather South Africa becoming the most awarded agencies.
“Every year we put creativity at the forefront with our unique award. This year we went a step further, asking industry figures to Choose Creativity above the jargon, data, and number-crunching that the world of advertising sometimes holds aloft. As always, thank you to our incredible judging panel, one of the most diverse yet, all the companies and individuals who entered this year and our amazing and ever growing community who make Creativepool, for me, the most exciting and inspiring place to be on the web.” - Michael Tomes, Founder, Creativepool.
View Full List of Winners
Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018. A collective rich in diversity and expertise, the judging panels were graced by representatives from from Unilever, Ogilvy, eBay, Framestore, The Engine Group, Twitter, Sony Music, Interbrand, Publicis and more.
View all judges
About The Annual 2018
Creativepool endeavours to set higher benchmarks for creativity and to inspire learning, interaction, and debate and does so with one of the most widely distributed creative award publications, the Creativepool Annual. Creativepool prints 7,500 beautifully bound copies of the Annual and puts them directly in the hands of industry leaders at brands and agencies, big and small, around the world, exponentially increasing the reach of the winning work, campaigns, people, companies and agencies.
Creativepool is powered by connecting the global creative industry through discovery and inspiration. Specialising in bridging a gap in a vertical platform, our aim is to be the definitive way for companies to engage with the creative community. Our aim is to provide a place for you to find out what is happening in the industry, a place to gain insights from industry influencers, a place to be inspired by the work produced and by the people that produce it.