Case Studies / My Pinnacle Nutrition

Shopify store for a specialist sports nutrition brand in the UK.

  • UK
  • E-commerce
  • Shopify
  • Responsive
  • Sports

My Pinnacle Nutrition manufacture and retail a range of nutritional supplements that not only have huge health benefits but are also guaranteed to improve athlete performance. 

Everybody, athletes in particular, takes great care over what they put into their bodies however, with the sports supplement industry heavily scrutinised, it was crucial that My Pinnacle Nutrition separated themselves from the stigma of the industry and prove that it provides clean and nutritional supplements designed to aid muscle recovery and give athletes the performance boost they're after.

Products in this industry need to be validated somehow and often need to be 'seen to be believed', so along with a customer review system, our team came up with a strategic way to increase conversion called the 'Personal Best Promise' or 'PB Promise'. The scheme gives athletes the opportunity to claim a full refund should they not beat their existing personal best times within their specialist sport. It epitomises the confidence and passion the My Pinnacle Nutrition team has for their products and gives customers enough reassurance to complete a purchase. 

My Pinnacle Nutrition Shopify responsive website

Bespoke product pages and a custom designed icon set

Unlike many online retailers, My Pinnacle Nutrition has a limited number of products on offer, so it was our primary goal to create a more detailed product page than most common e-commerce competitors of theirs. Taking such a different approach compared with other, much larger e-commerce stores meant our design team could create a truly unique design for their products, allowing us to place greater emphasis on the nutritional benefits and ingredients contained within each supplement. Our design team complimented impactful product photography and strong typography with a bespoke set of food related icons designed specifically for the My Pinnacle Nutrition brand and the ingredients included. 

Ecommerce Web Design Home Page
MPN 2
About Page
My Pinnacle Nutrition Website Design
Icon Design For Ecommerce Website

Mobile First - Analytics you cannot ignore

It's quite usual nowadays for mobile traffic on an e-Commerce website to be relatively high, generally around 50%, but My Pinnacle Nutrition had recognised that over 90% of its traffic came directly through mobile devices, so it was paramount that the mobile experience had to be highly performant. It was our development team's attention to detail that ensured the store worked intuitively across both tablets and smartphones, utilising the latest web technologies and UI techniques to facilitate improved mobile conversion.

My Pinnacle Nutrition Website Design
My Pinnacle Nutrition Website Design

What the client said

"the guys at BAO have been a genuine pleasure to work with. Being able to regularly talk to the guys, something which is rare these days, made the process not only easy but also thoroughly enjoyable. Throughout the development of our website, the communication from BAO has been second to none. Any alterations, design changes, questions; the guys always followed up near enough immediately, again something which is rare these days! 

The quality of the work speaks for itself. Our website has been very well received, and has been a great success! It is a pleasure now knowing someone who we can turn to, who will deliver quality work, in a short time frame. We look forward to continuing to develop our Shopify website, as well as other projects, with the guys at BAO."

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