Shopify e-Commerce website for Canadian fashion designer
Jennifer Torosian, a fashion designer located in Canada, approached us to design its logo and brand as well as build an e-Commerce website to define a complete corporate identity. Known for her sport-luxe aesthetic focussing on clean edges, minimalism and streamlined silhouettes, it was up to us to create an identity that reflected those very same values that sit at the core of the Jennifer Torosian brand.
Timeless design for the modern digital world
Clean, minimal and elegant elements define the very essence of the brand so our design team set forth to create a flowing typographic logo with multiple variations designed to suit every scenario whether it for social media profiles, press releases, event banners or clothing labels. A black and white colour palette, spacious and modular design paired with considered type choices that seamlessly work together to support the striking product photography for its e-Commerce offering, producing a visual consistency across all brand properties.
Further brand collateral was completed, clothing labels and swing tickets for clothing, business cards and brand guidelines all formulating a strong foundation for Jennifer Torosian's brand proposition.
Understanding a brand and building for the future
Due to the projected expansion of the label, we consulted with Jennifer to find the right platform for their needs. Understanding its goals and ambitions for the the future gave us a sound understanding of their requirements and it was clear that Shopify would be the more flexible and most suitable content management system (CMS) moving forward.
What Jennifer had to say about us...
“I would recommend By Association Only because of the standard of work quality and work ethic. Evan was also very quick to offer advice and recommendations that were needed to create a better performing site. By Association Only is very detailed oriented and we are very happy customers.”