VEYND is a brand new sportswear label by the Elicha brothers Alexandre, Laurent and Raphael – also the founders of fashion brand The Kooples.
Launched in early November 2023, the sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find.
Each garment is designed in moody tones with oversized silhouettes and structure tailoring.
Born in London in 2018 materials science brand Pangaia is the brainchild of Miroslava Duma.
The company produces garments with smart technology and aims to “design an earth-positive business model” where its “products are better for the planet than if they did not exist.”
Created by a mixture of scientists, technologists and designers is piece is available to purchase online or from various stores and pop-up spaces.
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Lifestyle brand The Goodhood Store first opened its London doors in 2007.
Its founders Jo Sindle and Kyle Stewart wanted to curate clothing collections and objects from around the world designed by artisans who share the ideas of independence, exclusivity and quality.
Today Goodhood has a physical retail space, an online store and The Goodhood Workshop, which boasts an exhibition space in conjunction with Galeries Goldsein (G.A.G).
British brand Sunspel manufactures understated durable wardrobe essentials with a focus on luxury T-shirts.
The company was founded in 1860 by Thomas Hill, who designed and made some of the world’s first T-shirts at Sunspel’s factory in Long Eaton, England.
The brand still works from the same factory today, creating timeless, long-lasting pieces crafted using raw materials sustainably sourced directly from the farmers.
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Established by Ronnie Fieg in 2011 Kith is a lifestyle brand for men, women and kids.
A prominent figure in the footwear industry, Fieg – who was born and raised in Queens, New York – has over twenty years of hands-on experience in curating and selling apparel and footwear.
Today Kith has eight brick-and-mortar stores as well as its online presence, both offering pieces from its own label as well as an array of coveted brands.
Quick-to-market apparel and lifestyle brand Fashion Nova was founded by Richard Saghian in 2006.
With over 25 million social media followers the company is renowned for delivering seasonal styles to global customers from its Los Angeles base.
Worn by the likes of Cardi B to Kylie Jenner Fashion Nova has five retail stores throughout Southern California and drops over 1,000 new arrivals online weekly.
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Welsh brand TOAST started handcrafting nightwear and loungewear inspired by nature and the surrounding landscape in 1997.
Today the company’s approach remains true to its beginnings – creating simple and functional pieces made using quality materials in relaxed silhouettes.
TOAST’s clothing, homeware and accessories are produced in collaboration with artisans, weavers, and mills from across the globe.
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Lifestyle brand Lazy Oaf started life in Gemma Shiel’s North London garage in 2001.
Originally producing hand-printed T-shirts, which were sold from a stall in East London, the company went on to become a successful brand that celebrates creativity and is anti-fast fashion.
Lazy Oaf’s designs are inspired by a love of youth subcultures, streetwear, nostalgia, and “most importantly a sideways glance at life.”
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Brit Joel Jeffery fell in love with Australian Molly Goddard when they met in Canada.
When Goddard eventually moved to London and went shopping for some proper pyjamas the pair noticed a gap in the market and Desmond & Dempsey was born.
Named after the pair’s grandparents Desmond & Dempsey started with women’s hand-crafted pyjamas before venturing into mens’ and kids' as well as slippers, socks and robes.
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Husband and wife duo David and Clare Hieatt founded Hiut Denim in Cardigan, Wales when Britain’s biggest jeans factory closed twenty years ago.
Wishing to utilise the jean-making skills of the town’s 400 factory workers – who had previously been responsible for producing 35,000 pairs of jeans a week – the brand set about making jeans using the best quality denim from artisan mills across the globe.
Today the brand is worn by the likes of The Arctic Monkeys and Meghan Markle.
Shawn Stüssy created his namesake brand in the 1980s when he started placing his distinctive signature onto his handmade surfboards at California’s Laguna Beach.
Over the years came T-shirts, caps and other pieces, and a small local brand was built.
Since then Stüssy has grown to a considerable size with a flagship store in New York and business expansions into Europe.
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About By Association Only
By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.
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