From boundary-pushing billion-pound brands to laid-back Los Angeles-based yoga companies we take a look at the fitness and activewear stores using Shopify to sell their gear.
High-performance outerwear brand ThruDark was created by Louis Tinsley and Anthony “Staz” Stazicker, who, having served in the military for 14 years, have all the experience needed to design clothing for arduous circumstances.
The brand offers products for a broad spectrum of climates from searing deserts, humid jungles, to freezing tundra.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed with graphics
Technical details
Sticky navigation bar
Size guide
Fit guide
Customer reviews
Delivery and offer information on the notification bar
Gymshark was founded by Ben Francis in 2012 from the “comfort” of his parent’s Birmingham, UK, garage. He aimed to unite those who want to become their personal best through the clothing they work out in and the content they’re inspired by.
Today the brand is worth £1.5 billion, has a social media following of over 18 million and boasts 14 online stores.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
New arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear delivery times
Sticky navigation bar
Share on social media
Size guide
Customer reviews and community feedback
Delivery and offer information on the notification bar
VEYND is a brand new sportswear label by the Elicha brothers Alexandre, Laurent and Raphael – also the founders of fashion brand The Kooples.
Launched in early November 2023, the sportswear company offers alternative, darker sports pieces for the fashion-forward fitness fanatic that until now have been hard to find.
Each garment is designed in moody tones with oversized silhouettes and structure tailoring.
Born in Los Angeles in 2007, Alo Yoga creates luxury activewear that’s “designed to be worn beyond the matt” – it’s contemporary, comfortable and stylish.
The brand mirrors the yogi lifestyle by hosting yoga twice a day at its solar-powered studio, using electric-car charging stations, running an advanced recycling programme and more.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
User generate content
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Fit description
Bra support guide
Fabric guide
Wishlist
Clear benefits listed
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Bo+Tee is a British activewear brand that was founded by Claire Henderson and Mike Branney in 2020. It is a sub-brand of Oh Polly, one of the fastest-growing women’s fashion brands in the UK.
The company creates garments including leggings, shorts, sports bras and crop tops using fabrics designed for both strength and style.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed
Shop by fabric
Clear delivery times
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Aarmy Gear is the bootcamp-style fitness concept by fashion veteran Trey Laird and celebrity trainers Akin Akman and Angela Davis. The company has studios in New York and Los Angeles as well as a range of activewear.
Its clothing collection includes high-performance pieces such as sports bras, leggings, tank tops, hoodies, sweatshirts and more.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
New arrivals section
Clear product details
Wishlist
Clear benefits listed
Delivery and offer information on the notification bar
Recommended products
Simple navigation
Store pickup details and timescales given on each product
Born in 2004, Ride 509 is a global leader in snowmobile riding gear. Initially a producer of snowmobile films, the company went on to develop technical pieces such as helmets, goggles and accessories.
Its award-winning content and snowmobile wear have cemented Ride 509’s loyal fan base.
Standout store features:
Lifestyle imagery
Cut out imagery to show product details
New arrivals section
Related products
Clear product details
Wishlist
Clear benefits listed
Low stock warning
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Tyler Haney created Outdoor Voices in 2014, having graduated from the Parsons School of Design.
Primarily aimed at women, the company produces apparel that, whilst aesthetically pleasing, is made to sweat in. Picture leggings, crop tops and shorts in soft colours and minimalist styles.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed
Technical details with imagery
Sticky navigation bar
Size guide
Customer reviews
User generate content
Delivery and offer information on the notification bar
In 2015 former Reebok workers Marcus Wilson and Michael Schaeffer founded No Bull, a footwear and clothing brand for people “who don’t believe in excuses.”
The company creates versatile and functional performance footwear and clothing that’s stable, durable and comfortable.
Standout store features:
Lifestyle imagery
Video content
Close-up imagery to show product details
Clear new arrivals section
Quick add-to-bag functionality
Clear product details
Wishlist
Add gift message
Clear benefits listed
Sticky navigation bar
Low stock indicator
Size guide
Customer reviews
Delivery and offer information on the notification bar
Los Angeles is the home of activewear brand Splits59 – a company that creates clothing to be worn in the gym, to a meeting, on a date or in bed.
“The Splits59 girl is a modern woman who enjoys a Saturday pilates class followed by brunch with friends,” says the brand. “She loves a green juice and a cocktail. She doesn’t take life too seriously.”
Australian Eddy Ozturk was in his final year of studying law when he discovered his true passion – fitness. So, in 2012 from a small suburb in Melbourne, he founded Doyoueven.
Initially offering individually customised apparel, Doyoueven quickly became a staple in the local Australian gymgoer community. Ten years on and the brand is internationally recognised.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed
Clear delivery details
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Women’s Best is an Austrian brand that sells high-quality sports nutrition and sportswear exclusively for women. It was launched in 2015 by David and Lukas Kurzmann and Thomas Mark.
The brand’s vision is to inspire and empower women around the globe to become the best version of themselves – “to create a community of strong women who lift each other up.”
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Prominent new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Wishlist
Clear benefits listed
Sticky navigation bar
Blog
End-of-sale countdown clock
Size assistant
Offer countdown
Customer reviews
Delivery and offer information on the notification bar
In 2012 the then 19-year-old Christian Guzman started a YouTube channel sharing fitness and nutrition tips. From there he also sold screen-printed shirts, which developed to become custom-fitted shirts, sold under the name Alphalete.
Now Alphalete is a popular brand offering a wealth of products for both men and women.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Clear new arrivals section
Related products
Quick add-to-bag functionality
Clear product details
Back-in-stock notifications
Clear benefits listed
Sticky navigation bar
Size guide
Delivery and offer information on the notification bar
Alex Guimond and Max Dubois, owners of Altitude Sport, are passionate outdoorsmen. As former employees, they purchased the 1984 brand in 2011, with the intention of offering clients functional designs and best-in-class service.
The pair offer advice, produce content and carefully curate their collections whilst striving to make each step of the customer journey as personal as possible.
Standout store features:
Lifestyle imagery
Fit barometer
Cut out imagery to show product details
Clear new arrivals section
Related products
Clear product details
Wishlist
Clear benefits listed with graphics
Size guide
Customer reviews
Delivery and offer information on the notification bar
Fabletics is widely recognised thanks to its co-founder actress Kate Hudson, who is also the face of the brand. It was established in 2013 along with Adam Goldenberg and Don Ressler.
The trio were inspired to create affordable, fashionable clothing for the active lifestyle, with “performance-driven products for everyone and everybody.” Today the company has over two million loyal members across the globe.
Standout store features:
Lifestyle imagery
Close-up imagery to show product details
Clear new arrivals section
Product finder quiz
Related products
Low stock warnings
Clear product details
Clear benefits listed
Sticky navigation bar
Size guide
Customer reviews
Delivery and offer information on the notification bar
Information on the models' clothing size
Shop the look
User-generated content
Offer ends countdown
Loyalty programme
Detailed fabric information
Refer a friend scheme
Sustainability information
Curated collections
Bundle deals
Store locator
Wishlist
Clear filter process
About By Association Only
By Association Only is the Shopify Plus agency for the world’s most design-conscious luxury brands. Get in touch to discover how our team of experts can support your brand’s Shopify ambitions.
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